Observed Signal · Jun 7, 2026 · Partnership · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Tubi Turns YouTube Hits into Streaming Exclusives
Tubi is expanding beyond licensed movies and FAST channels by investing in creator-led programming and exclusive content deals. The streaming service added an exclusive new six-episode season of Donut Media’s HiLow—titled HiLow: $5K Civic vs. $50K Civic—and is promoting creator content alongside recent partnerships (including deals with SiriusXM and comedian/producer KevOnStage). Donut Media says HiLow has generated more than 200 million views and its YouTube channel has surpassed 3 billion total views. Tubi — which the article says reaches more than 100 million monthly active users — also reports its creator program includes over 20,000 episodes from 300+ creators and recently added five new free live channels (Jubilee, Law & Crime, Mythical 24/7, Love Island, Paternity Court). The moves illustrate Tubi’s strategy to differentiate its AVOD/FAST offering by leveraging creator audiences and video podcasts.
Tubi’s creator partnerships and exclusive releases expand AVOD/FAST inventory and differentiated CTV content, creating new ad inventory and audience targeting opportunities but are not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Tubi added an exclusive new six-episode season of Donut Media’s HiLow, titled HiLow: $5K Civic vs. $50K Civic.
- Donut Media says HiLow has generated more than 200 million views; its YouTube channel has surpassed 3 billion total views.
- Tubi reaches more than 100 million monthly active users (per the article) and reports a creator program with over 20,000 episodes from 300+ creators.
- Tubi recently struck deals to bring video podcasts from SiriusXM to the platform and expanded creator partnerships with comedian/producer KevOnStage.
- Tubi added five new free live channels: Jubilee, Law & Crime, Mythical 24/7, Love Island, and Paternity Court.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Tubi Teams Up with TikTok Stars for Original Content
Fox-owned streaming service Tubi launched the "Creatorverse Incubator" in partnership with TikTok to support social creators in producing original, exclusive series for Tubi. The program offers creators promotional support and potential funding, and will allow selected creators to produce scripted or unscripted series with creative control. Tubi plans to announce the first cohort later this summer. The move builds on prior creator initiatives — including a program bringing YouTube creators like Mythical Entertainment and other efforts such as partnerships with Kickstarter and the "Stubios" filmmaker program — and aims to attract younger viewers to Tubi’s ad-supported platform, which reports more than 100 million monthly active users. TechCrunch notes Tubi’s ad-supported viewing share grew (Nielsen) from 2.2% in May 2025 to 6.2% in Q4 2025, and that Tubi reached profitability in 2024.
Tubi and Hartbeat Launch Creator-to-Hollywood Pipeline
Tubi, Fox’s free FAST streamer, partnered with Kevin Hart’s production company Hartbeat on an exclusive four-film production deal for its “Tubi for Creators” program. The slate is intended to create a direct pathway for digital creators to star in and produce feature films for mass audiences. The first two announced titles are the supernatural thriller Sundown, written/directed/starring creator Kinigra Deon, and the satirical horror-comedy 85 South: Dead End, featuring podcast trio DC Young Fly, Chico Bean and Karlous Miller. The deal marks a strategic shift from Tubi’s initial creator licensing approach (which included names like MrBeast and CelinaSpookyBoo) toward financing ground-up feature films that leverage creators’ built-in fanbases to reduce marketing risk and attract younger viewers to the FAST platform.
SiriusXM Brings Video Podcasts to Tubi
Tubi and SiriusXM announced a non-exclusive partnership to distribute a selection of SiriusXM’s video podcasts on Tubi. The deal will make shows available to Tubi’s roughly 100 million monthly active users and share advertising revenue between Tubi and SiriusXM Media. Initial titles include Conan O’Brien Needs a Friend, Rotten Mango, The School of Greatness, What Now? with Trevor Noah, Moral of the Story, and The Deep 3 Podcast, with more to follow. SiriusXM frames the move as expanding creator reach across devices and connected TVs, while Tubi says the partnership helps creators grow audiences and revenue and provides new ad options for brands.
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