Observed Signal · May 29, 2026 · Product Launch · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
Tubi Adds Five Free 24/7 Live Channels
Tubi, the free ad-supported streaming (FAST) service, announced the immediate launch of five new 24/7 linear channels — Jubilee, Law and Crime, Mythical 24/7, Love Island, and Paternity Court — expanding its themed live-TV lineup. Each channel will run curated playlists of episodes, specials, and originals intended to increase user engagement by offering continuous, appointment-style programming across genres (reality, true crime, fantasy, dating, family court). The channels will roll out across Tubi apps on smart TVs, mobile devices, and the web in the United States and supported international markets. Tubi framed the additions as part of a hybrid strategy that blends on-demand libraries with scheduled linear streams to encourage longer viewing sessions and more targeted advertising opportunities.
Expands ad-supported CTV/FAST inventory and themed linear offerings, which can increase watch time and targeted ad opportunities — relevant to advertisers, publishers, and platform competition but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Tubi added five new dedicated 24/7 linear channels: Jubilee, Law and Crime, Mythical 24/7, Love Island, and Paternity Court.
- Channels will feature curated playlists of episodes, specials, and original content and operate on a continuous 24-hour schedule.
- Rollout begins immediately across Tubi apps on smart TVs, mobile devices, and web for U.S. and supported international markets.
- Tubi framed the expansion as part of a hybrid on-demand + linear strategy to boost engagement, watch time, and targeted advertising opportunities.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Tubi Adds Dozens of Free Titles for May 2026
Cord Cutters News published a schedule of free content arriving on Tubi for May 2026. The piece lists Tubi Originals — including Destination World Cup 2026 (six-part docuseries, premieres April 30 with weekly episodes), The Fast Lane (creator-led Formula 1 altcasts beginning May 3), and Twenty Twenty Six (BBC soccer satire, premieres May 1) — and catalogs many movies and series that began streaming May 1 unless noted. The article, written by James Guttman, details additions across genres (Action, Horror, Kids & Family, Romance, Sci‑Fi & Fantasy, Thriller, Western) and highlights specific premiere dates for a few titles.
Roku Adds 38 Free Live Reality Channels
Roku has added 38 dedicated live reality television channels to The Roku Channel, available on Roku TVs and Roku players. The new linear channels stream popular unscripted programming for free — without subscriptions or logins — and include crime, lifestyle, competition, courtroom, automotive, home makeover, and celebrity-driven franchises. Roku secured licensing deals with major content owners cited in the article (A&E, History, MGM) to populate the slate. The launch expands Roku’s ad-supported live inventory, aims to attract cord-cutters with linear-style scheduling and marathons, and signals further unscripted content investments with more additions hinted by Roku officials.
Tubi Turns YouTube Hits into Streaming Exclusives
Tubi is expanding beyond licensed movies and FAST channels by investing in creator-led programming and exclusive content deals. The streaming service added an exclusive new six-episode season of Donut Media’s HiLow—titled HiLow: $5K Civic vs. $50K Civic—and is promoting creator content alongside recent partnerships (including deals with SiriusXM and comedian/producer KevOnStage). Donut Media says HiLow has generated more than 200 million views and its YouTube channel has surpassed 3 billion total views. Tubi — which the article says reaches more than 100 million monthly active users — also reports its creator program includes over 20,000 episodes from 300+ creators and recently added five new free live channels (Jubilee, Law & Crime, Mythical 24/7, Love Island, Paternity Court). The moves illustrate Tubi’s strategy to differentiate its AVOD/FAST offering by leveraging creator audiences and video podcasts.
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