Observed Signal · Jul 15, 2026 · Partnership · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Suva adopts always-on campaigning
Brain & Heart Communication has supported Swiss insurer Suva since 2025 in social-media performance marketing using a data-driven, always-on campaigning model. The agency built a structured marketing-messages database to prepare content for platform algorithms and AI, enabling continuous learning rather than isolated campaign flights. In 2025 the agency prepared about 1,400 marketing messages for Suva. According to the announcement, impressions and clicks rose substantially year-on-year across Meta, TikTok and LinkedIn while CTR and cost-per-click also improved at steady budget levels.
Practical case study showing an agency-level shift to always-on, data-driven paid social with measurable performance uplifts (impressions, clicks, CTR, CPC) — relevant to advertisers and agencies but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Brain & Heart Communication has accompanied Suva since 2025 in social-media performance marketing.
- The agency implemented an always-on campaigning model supported by a structured marketing-messages database prepared for algorithms and AI.
- In 2025 around 1,400 marketing messages were prepared for Suva.
- With the same budget year-on-year, impressions rose: Meta x3, TikTok x2, LinkedIn x1.5; clicks rose: Meta x6, LinkedIn x3.5, TikTok x3.
- Peter Erni is Chief Innovation Officer at Brain & Heart Communication and commented on algorithmic learning from structured data patterns.
Connected Companies & Entities
3 Entities mapped“According to the announcement, with the same budget impressions increased year-on-year on Meta threefold and clicks on Meta increased sixfol...”
“According to the announcement, with the same budget impressions increased year-on-year on TikTok twofold and clicks on TikTok increased thre...”
“According to the announcement, with the same budget impressions increased year-on-year on LinkedIn one-and-a-halffold and clicks on LinkedIn...”
Ontology Mapping & Concepts
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