Observed Signal · Jul 1, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Serviceplan launches Helvetia platform 'Sicher geht das'
Serviceplan Suisse has created an international brand platform called "Sicher geht das" for insurer Helvetia. The first campaign under the new claim launched on July 1, 2026 in Switzerland and Germany following a non-branded teaser phase. Serviceplan Suisse (part of House of Communication Zurich) developed the platform as a long-term, integrated system for brand advertising, product communication, employer branding and sponsorship. The rollout begins with a wide image and awareness push over summer and will continue in an always-on approach across TV, OOH, DOOH, print, social and online formats through the end of 2026. The platform follows the Helvetia–Baloise fusion and Helvetia Baloise Holding's unified brand rollout in February 2026.
Routine agency-created brand platform and campaign launch for an insurer; relevant to creative/brand practice but not material to AdTech infrastructure, measurement or policy.
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Key Takeaways & Evidence Grounding
- Serviceplan Suisse developed the international brand platform "Sicher geht das" for insurer Helvetia.
- The first campaign under the new claim launched on 2026-07-01 in Switzerland and Germany after a non-branded teaser phase.
- Serviceplan Suisse is part of House of Communication Zurich, which unites the brands Serviceplan, Plan.Net and Mediaplus.
- The campaign will run as a broad image and awareness push in summer, then continue always-on across TV, OOH, DOOH, print, social media and online formats through end of 2026.
- The new platform follows the Helvetia and Baloise merger; Helvetia Baloise Holding introduced a unified brand appearance in February 2026.
Connected Companies & Entities
1 Entity mapped“The agency realized the international brand platform 'Sicher geht das' on behalf of the insurer Helvetia....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Helvetia launches new social series under new brand claim
Zurich agency Pas Mal produced a new season of Helvetia's social-media series about a shared flat, timed to the market launch of the merged Helvetia brand (post-fusion with Baloise) on July 1. The three new videos — one longer hero piece and two shorter hub videos — run under the claim "Sicher geht das" and feature skier Daniel Yule and actor Ramin Yousofzai. The films will be distributed organically and as paid ads on Meta, TikTok and YouTube; Helvetia reports 7.5 million impressions for the hero video and 900,000 and 1.6 million impressions for the two hub pieces. Helvetia did not disclose total campaign budget or historical spend comparisons. Communications lead Tobias Ritter and Pas Mal Creative Director Jonas Bayona are quoted about the format's longevity and production investment.
Helvetia launches 'Sicher geht das' campaign with optimism study
Helvetia has published a 'Zuversichtsstudie' (optimism study) showing that 80% of the Swiss population look optimistically to the next year and has launched a broad-brand campaign with the leitmotif "Sicher geht das". Company representatives Markus Bucheli and Raul Serrat say the study informed creative thinking: it highlighted that optimism often stems from relationships and that financial constraints remain a major barrier to life goals. The study shows differences by income, age and language region (noting lower optimism in the Romandie). The campaign aims to reposition Helvetia from purely handling claims toward enabling decisions around saving, retirement and home ownership. Helvetia has not yet committed to whether the study will be repeated periodically.
Visavis brand launch features wrapped Zurich tram
Zurich agency PinkSquirrel created an integrated campaign for the brand launch of insurer Visavis. Visavis, which emerged from the transformation of 'Branchen Versicherung', positions itself as a specialist for corporate and personal insurance since 1902 with a focus on UVG and KTG. The campaign includes mailings, print ads and digital measures, and the most visible element is a redesigned tram that will run for several months across the Zurich VBZ network. Creative motifs show various professions (e.g., opticians, notaries, programmers) with the line “Wir versichern, versichern und versichern Sie.” The campaign runs multilingual and targets both B2B and B2C audiences.
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