Observed Signal · Aug 18, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Helvetia launches new social series under new brand claim
Zurich agency Pas Mal produced a new season of Helvetia's social-media series about a shared flat, timed to the market launch of the merged Helvetia brand (post-fusion with Baloise) on July 1. The three new videos — one longer hero piece and two shorter hub videos — run under the claim "Sicher geht das" and feature skier Daniel Yule and actor Ramin Yousofzai. The films will be distributed organically and as paid ads on Meta, TikTok and YouTube; Helvetia reports 7.5 million impressions for the hero video and 900,000 and 1.6 million impressions for the two hub pieces. Helvetia did not disclose total campaign budget or historical spend comparisons. Communications lead Tobias Ritter and Pas Mal Creative Director Jonas Bayona are quoted about the format's longevity and production investment.
Marketing campaign launch for a major insurer (post-fusion brand rollout) with measurable paid social distribution and reported impression figures; relevant to agencies, creative production and paid social teams but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Zurich agency Pas Mal produced a new season of Helvetia's social-media series.
- The campaign accompanies the market launch of the merged Helvetia brand following the Helvetia–Baloise fusion (market rollout on 1 July).
- Three videos were released under the brand claim "Sicher geht das": one hero video and two hub videos.
- Distribution is organic and paid on Meta, TikTok and YouTube; reported impressions: hero 7.5 million, hub videos 900,000 and 1.6 million.
- Helvetia did not disclose the overall campaign budget or comparison to prior seasons.
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Serviceplan launches Helvetia platform 'Sicher geht das'
Serviceplan Suisse has created an international brand platform called "Sicher geht das" for insurer Helvetia. The first campaign under the new claim launched on July 1, 2026 in Switzerland and Germany following a non-branded teaser phase. Serviceplan Suisse (part of House of Communication Zurich) developed the platform as a long-term, integrated system for brand advertising, product communication, employer branding and sponsorship. The rollout begins with a wide image and awareness push over summer and will continue in an always-on approach across TV, OOH, DOOH, print, social and online formats through the end of 2026. The platform follows the Helvetia–Baloise fusion and Helvetia Baloise Holding's unified brand rollout in February 2026.
Helvetia launches 'Sicher geht das' campaign with optimism study
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Geyst Launches 'Mein Val Surses.' Regional Campaign
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