Observed Signal · May 26, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Geyst Launches 'Mein Val Surses.' Regional Campaign
Agency Geyst published a summer campaign titled “Mein Val Surses.” featuring three local residents — biker Roland Kolb, culture initiator Giovanni Netzer (founder of the Origen theatre festival) and nature guide Rosemarie Kuhn — who tell personal stories about Val Surses. The films open with close personal shots and expand into wide shots of the Graubünden mountain landscape to illustrate the destination claim “So nah an einer anderen Welt.” Film production was handled by Filmgerberei; distribution across digital channels and Connected TV was managed by Cptr. Credits list responsible contacts at Tourismus Val Surses Savognin Bivio AG and production and media personnel involved in the campaign.
Local tourism advertising campaign with standard creative production and CTV/digital distribution; limited impact on the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Agency Geyst launched the summer campaign “Mein Val Surses.” featuring three local personalities from Val Surses.
- Featured locals are Roland Kolb (biker), Giovanni Netzer (culture initiator; founder of the Origen theatre festival) and Rosemarie Kuhn (nature guide leading mushroom excursions).
- Film production was produced by Filmgerberei; distribution across digital channels and Connected TV was handled by Cptr.
- The campaign uses the destination claim “So nah an einer anderen Welt” and emphasizes a visual dramaturgy from intimate close-ups to wide mountain landscapes.
- Credits name responsible contacts at Tourismus Val Surses Savognin Bivio AG (Albert Kruker, Luana Tscharner, Madrisa Signorell) and creative leads at Geyst (Marina Hafner, Olivia Hug).
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Wirz Creates Surreal Campaign for Graubünden Ferien
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Nino Schurter Urges Consideration on Graubünden Trails
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Andermatt launches late‑summer 'Summer, elevated.' campaign
Andermatt Swiss Alps has launched a late‑summer campaign titled “Summer, elevated.” produced by Zurich agency Marty—Trezzini. The campaign centers on five bespoke visual worlds that emphasize alpine summer lifestyle at 1,444 meters, and the agency developed a modular creative system of more than 200 assets. The rollout includes digital channels and Digital Out‑of‑Home placements across Switzerland and international markets, with locations such as Milan, Geneva Airport and Zurich main station, plus a 15‑meter megaposter at Zurich’s Fraumünster. Katharina Rapp (Director of Marketing) and Isabelle Städtler (Destination Marketing Manager) are named as the campaign leads at Andermatt Swiss Alps. The article was published on August 17, 2026.
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