Observed Signal · Jul 20, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Nino Schurter Urges Consideration on Graubünden Trails
Fairtrail Graubünden and Graubünden Ferien launched a regional awareness campaign urging hikers, bikers, trailrunners, families and alpine farmers to show consideration on shared trails. The campaign features mountainbike professional Nino Schurter as a returning testimonial and uses posters and digital creative showing Graubünden trails with the claim “Our paths are waiting just for you” followed by a footnote asking users to take others into account. Media formats include OOH/DOOH posters, online and social media measures, and multiple video formats. Production credit goes to Schau with Max Carlo Kohal as director; Neu Creative Agency is credited among responsible parties for the campaign execution.
Regional creative campaign with limited industry-wide impact; relevant to agencies and OOH/DOOH media but not a platform, policy, or technology change.
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Key Takeaways & Evidence Grounding
- Fairtrail Graubünden and Graubünden Ferien launched a campaign calling for considerate shared use of trails in Graubünden.
- Mountainbike professional Nino Schurter appears again as testimonial for the campaign.
- The campaign uses OOH and DOOH posters, online and social media activities, and several video formats.
- Production was handled by Schau with Max Carlo Kohal credited as director.
- Neu Creative Agency is credited among the responsible agency team for the campaign.
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