Observed Signal · Jul 14, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Helvetia launches 'Sicher geht das' campaign with optimism study
Helvetia has published a 'Zuversichtsstudie' (optimism study) showing that 80% of the Swiss population look optimistically to the next year and has launched a broad-brand campaign with the leitmotif "Sicher geht das". Company representatives Markus Bucheli and Raul Serrat say the study informed creative thinking: it highlighted that optimism often stems from relationships and that financial constraints remain a major barrier to life goals. The study shows differences by income, age and language region (noting lower optimism in the Romandie). The campaign aims to reposition Helvetia from purely handling claims toward enabling decisions around saving, retirement and home ownership. Helvetia has not yet committed to whether the study will be repeated periodically.
Brand campaign and consumer study from an insurer; relevant to marketing and creative direction but has limited direct impact on AdTech infrastructure or market-wide advertising practices.
Track persoenlich.com Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Helvetia published a "Zuversichtsstudie" showing 80% of the Swiss population feel optimistic about the next year.
- Helvetia launched a nationwide campaign with the slogan "Sicher geht das"; the campaign was live for about one week at the time of the interview.
- The study found financial constraints are frequently cited as a major obstacle to achieving life goals, and showed variations by income, age and Swiss language region (Romandie less optimistic).
- The campaign intends to shift Helvetia's emphasis from pure claims settlement toward helping customers make decisions on savings, provision and home ownership.
Connected Companies & Entities
1 Entity mapped“Article published on persoenlich.com (source URL: https://www.persoenlich.com/kategorie-werbung/zuversicht-ist-keine-losung-auf-knopfdruck)....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Serviceplan launches Helvetia platform 'Sicher geht das'
Serviceplan Suisse has created an international brand platform called "Sicher geht das" for insurer Helvetia. The first campaign under the new claim launched on July 1, 2026 in Switzerland and Germany following a non-branded teaser phase. Serviceplan Suisse (part of House of Communication Zurich) developed the platform as a long-term, integrated system for brand advertising, product communication, employer branding and sponsorship. The rollout begins with a wide image and awareness push over summer and will continue in an always-on approach across TV, OOH, DOOH, print, social and online formats through the end of 2026. The platform follows the Helvetia–Baloise fusion and Helvetia Baloise Holding's unified brand rollout in February 2026.
Helvetia launches new social series under new brand claim
Zurich agency Pas Mal produced a new season of Helvetia's social-media series about a shared flat, timed to the market launch of the merged Helvetia brand (post-fusion with Baloise) on July 1. The three new videos — one longer hero piece and two shorter hub videos — run under the claim "Sicher geht das" and feature skier Daniel Yule and actor Ramin Yousofzai. The films will be distributed organically and as paid ads on Meta, TikTok and YouTube; Helvetia reports 7.5 million impressions for the hero video and 900,000 and 1.6 million impressions for the two hub pieces. Helvetia did not disclose total campaign budget or historical spend comparisons. Communications lead Tobias Ritter and Pas Mal Creative Director Jonas Bayona are quoted about the format's longevity and production investment.
PensExpert launches 'Geht das auf?' campaign
PensExpert has launched a new advertising campaign titled “Geht das auf?” created with agency DS Studio. The campaign focuses on concrete life situations and long-term retirement consequences rather than abstract financial products, featuring longtime customers across Out-of-Home and digital formats. Production and implementation partners include digital marketing agency Flin and production company 23bis; Olivia Schenker handled photo and video. PensExpert’s marketing and communications are led by Natalie Jäggi and Corinne Galliker. Founded in 2000 and based in Lucerne, PensExpert employs about 100 staff across seven locations, manages CHF 12 billion for roughly 17,600 insured persons, and advises about 2,500 firms on pension design.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.