Observed Signal · May 21, 2026 · Campaign Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
PensExpert launches 'Geht das auf?' campaign
PensExpert has launched a new advertising campaign titled “Geht das auf?” created with agency DS Studio. The campaign focuses on concrete life situations and long-term retirement consequences rather than abstract financial products, featuring longtime customers across Out-of-Home and digital formats. Production and implementation partners include digital marketing agency Flin and production company 23bis; Olivia Schenker handled photo and video. PensExpert’s marketing and communications are led by Natalie Jäggi and Corinne Galliker. Founded in 2000 and based in Lucerne, PensExpert employs about 100 staff across seven locations, manages CHF 12 billion for roughly 17,600 insured persons, and advises about 2,500 firms on pension design.
Local brand campaign and agency collaboration; of limited industry-wide impact beyond creative/production activity and channel use (OOH and digital).
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Key Takeaways & Evidence Grounding
- PensExpert launched the “Geht das auf?” advertising campaign created with DS Studio.
- The campaign highlights concrete life decisions and their long-term pension effects and runs on Out-of-Home and digital advertising surfaces.
- Implementation partners named in the article: digital-marketing agency Flin and production company 23bis; Olivia Schenker was responsible for photo and video.
- PensExpert’s Co-Heads of Marketing and Communications are Natalie Jäggi and Corinne Galliker.
- PensExpert was founded in 2000, is headquartered in Lucerne, has about 100 employees across seven locations, manages CHF 12 billion for ~17,600 insured persons, and advises ~2,500 companies.
Related Market Signals & Shifts
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