Observed Signal · Aug 20, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Visavis brand launch features wrapped Zurich tram
Zurich agency PinkSquirrel created an integrated campaign for the brand launch of insurer Visavis. Visavis, which emerged from the transformation of 'Branchen Versicherung', positions itself as a specialist for corporate and personal insurance since 1902 with a focus on UVG and KTG. The campaign includes mailings, print ads and digital measures, and the most visible element is a redesigned tram that will run for several months across the Zurich VBZ network. Creative motifs show various professions (e.g., opticians, notaries, programmers) with the line “Wir versichern, versichern und versichern Sie.” The campaign runs multilingual and targets both B2B and B2C audiences.
Local creative campaign by a Zurich agency for a regional insurer—limited industry-wide impact beyond creative/OOH execution.
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Key Takeaways & Evidence Grounding
- PinkSquirrel (Zurich agency) developed the integrated campaign for the Visavis brand launch.
- Visavis emerged from the transformation of 'Branchen Versicherung' and positions itself as a specialist for corporate and personal insurances since 1902, focusing on UVG and KTG.
- Most visible campaign element is a redesigned tram that will run for several months through the Zurich VBZ network.
- Campaign channels include tram wrap (OOH), print, online banners and mailings; creatives appear in multiple languages and target B2B and B2C audiences.
- Creative line used: 'Wir versichern, versichern und versichern Sie' with motifs showing various professions (opticians, notaries, programmers).
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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