Observed Signal · Feb 20, 2026 · Hiring · Source: Adweek · Impact: 1/5 · Sentiment: Positive
Steve Biddle Joins Zitcha as Chief Commercial Officer
Retail media platform Zitcha has appointed Steve Biddle as chief commercial officer. Biddle previously served 14 years at Meta, most recently as director of retail media, and earlier led advertising for Walmart U.S. and worked on the agency side at Leo Burnett and The Richards Group. He joined Australia‑based Zitcha in late 2025 after leaving Meta in September. At Zitcha he will lead global marketing and help the platform navigate AI disruption and shifts in the retail media landscape. The hire brings senior retail‑media and retail advertising experience to Zitcha as it develops its commerce-focused ad offering.
Executive hire at a retail‑media platform adds commercial and product experience but is not industry‑shifting; may help Zitcha scale amid retail media growth and AI disruption.
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Key Takeaways & Evidence Grounding
- Zitcha appointed Steve Biddle as chief commercial officer.
- Steve Biddle spent 14 years at Meta and was most recently director of retail media there.
- Biddle previously led advertising for Walmart U.S. and worked at Leo Burnett and The Richards Group on the agency side.
- Biddle joined Australia-based Zitcha in late 2025 after leaving Meta in September.
- At Zitcha, Biddle will head global marketing and help the platform navigate AI disruption and the changing retail media landscape.
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