Observed Signal · Sep 14, 2026 · Hiring · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Leadership Market: Stefan Mölling named CCO at Ströer
Ströer, a German marketer and adtech provider, is restructuring its media business leadership to prepare for its next phase of transformation. Stefan Mölling, currently CEO of RMS (and previously Co-CEO until March 2024), will join Ströer as Chief Commercial Officer (CCO) by March 1, 2027. He will take over commercial strategy, sales, marketing, portfolio, pricing, and commercial operations across OOH, DOOH, digital video, and open web. Mölling will share operational responsibility with Sven Scheffler, who becomes COO (retaining his CTO role), and Alexander Stotz, CEO of Ströer Media Deutschland. Marc Schmitz, CEO of Ströer Content Group, is leaving. This reorganization is part of Ströer's transformation into an integrated platform provider, aiming to establish 'Real World' as a new advertising category.
Leadership restructuring at a major German media marketer, relevant for the German adtech market.
Key Takeaways & Evidence Grounding
- Stefan Mölling joins Ströer as Chief Commercial Officer by March 1, 2027.
- Mölling was previously CEO of audio marketer RMS; his departure was announced in June.
- Sven Scheffler expands to COO of the media business, retaining CTO role.
- Alexander Stotz remains CEO of Ströer Media Deutschland.
- Marc Schmitz, CEO of Ströer Content Group, leaves the company.
Connected Companies & Entities
4 Entities mappedRMS. Der Audiovermarkter.
German audio sales house for radio, digital audio and podcasts.
“Stefan Mölling comes from audio marketer RMS, which he co-leads as Co-CEO....”
Ströer
German out-of-home and digital media group operating OOH infrastructure, digital publishers, ad monetisation and data analytics (Statista).
“Ströer, a marketer and adtech provider, restructures its media business leadership....”
mediaimpact
German media sales house for premium publisher advertising inventory.
Permodo
German multiscreen advertising agency with proprietary ad-tech.
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