PE

Performance Media & AdTech Consultancies · Agency & Consultancy · AdTech Vendor

Permodo

German multiscreen advertising agency with proprietary ad-tech.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Permodo GmbH
Entity type
COMPANY
Founded
2015
Headquarters
Germany
Company size
10–49
Market cluster / sector
Performance Media & AdTech Consultancies
Market role
Agency & Consultancy · AdTech Vendor
Official website
permodo.com

What Permodo does

Permodo operates a service-led digital advertising model. It acquires demand from advertisers and agencies, plans and executes campaigns across mobile and multiscreen inventory, and uses proprietary technology to improve targeting, optimisation and reporting. Value is created by combining local market execution, aggregated media access, campaign operations and historical performance data into a single managed offering.

Category differentiation

Permodo is a German managed digital advertising and campaign execution company, not a standalone global DSP or a consumer app. Its core role is service-led multiscreen media delivery supported by proprietary ad-tech.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Permodo GmbH is a private German digital advertising company that provides managed multiscreen campaign services for advertisers and agencies. Its core offer combines media planning, campaign execution, creative support and performance reporting across in-app, mobile web and digital out-of-home channels. The company positions itself as a full-service digital provider in Germany and supports delivery with proprietary ad-tech and campaign intelligence. The business makes money primarily from managed service fees and media-spend-related margins tied to campaign planning and execution. Its direct customers are brand advertisers, media agencies and performance marketing teams that need mobile-first media activation in Germany. The proprietary platform is an enabling layer for targeting, optimisation and analytics rather than a separately commercialised enterprise SaaS business.

Business model & monetisation

Permodo monetises through managed advertising services. Revenue comes from campaign planning and execution fees, media buying and delivery economics linked to advertiser spend, and associated creative and reporting services. Its proprietary ad-tech platform supports targeting and optimisation, strengthens performance outcomes and underpins pricing, but the provided data does not show it as a standalone subscription product.

Managed multiscreen campaign execution
Service Fee
Media buying and delivery economics on advertiser spend
Media Arbitrage
Creative concept development and related campaign services
Service Fee
Proprietary analytics and optimisation layer embedded in service delivery
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Programmatic Stack & IAB Governance

Observed registry records, IAB TCF v2.2 declarations, and indexed supply paths for Permodo.

IAB GVL #139
IAB TCF v2.2 GVLVendor ID 139

Observed registration in the IAB Europe Global Vendor List (GVL) for Permodo.

Registered Entities
Permodo
Disclosed Domains
permodo.comadtech.app
Declared Purposes:7 Purposes · 3 Special
Device Storage (GVL):No Cookies + Non-Cookie Access
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Competitors & alternatives

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Recent recorded signals

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No sufficiently sourced and dated signals are available for this view.

Careers & open positions

Open positions indexed from verified career portals and applicant tracking systems.

PositionDepartmentLocationPosted
(Senior) Sales Manager(Senior)Sales & Business DevelopmentDüsseldorf, Germany

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Questions about Permodo

What is Permodo?

Permodo is a German digital advertising company that plans and executes multiscreen campaigns across mobile, in-app, mobile web and digital out-of-home channels.

Who uses Permodo?

Brand advertisers, media agencies and performance marketing teams use Permodo for managed mobile-first campaign planning, buying, optimisation and reporting.

How does Permodo make money?

Permodo makes money from managed service fees and media-spend-related campaign execution revenue, supported by its proprietary ad-tech and analytics layer.

Sources & coverage

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