Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
State of Streaming Adds Xumo Play Profile
Xumo Play is a free, ad-supported streaming app (FAST) owned within Comcast’s corporate family and backed by Comcast and Charter. Headquartered in Irvine, CA and founded in 2011, the platform offers 300+ live channels and thousands of on-demand titles. The State of Streaming directory entry lists Xumo Play’s parent as Comcast Corporation and links the service to other Comcast/NBCUniversal properties and adtech assets (e.g., FreeWheel). The page is a company profile/directory listing rather than a news item and does not include an article publication date or editorial coverage of recent developments.
Directory/company profile for a CTV/FAST streaming app that is relevant to ad-supported streaming and CTV inventory but contains no new product, policy or financial announcement.
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Key Takeaways & Evidence Grounding
- Xumo Play is a free ad-supported streaming platform (FAST).
- Parent: Comcast Corporation.
- Headquarters: Irvine, CA.
- Founded: 2011.
- Offers 300+ live channels and thousands of on-demand titles; backed by Comcast and Charter.
Connected Companies & Entities
6 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Comcast Advertising Profile: Effectv, FreeWheel, Peacock Ads
This State of Streaming publisher page profiles Comcast Advertising, the advertising arm of Comcast Corporation. It highlights Comcast’s ad businesses — including Effectv (linear addressable), FreeWheel (CTV) and Peacock ads — and notes a 60M+ set-top box footprint. The profile categorizes Comcast Advertising under data & measurement and lists related corporate properties (Ampersand DSP, FreeWheel SSP, Peacock Streaming App, NBCU Data & Measurement, Xumo Play, Sky Go, among others). The page also references recent SOS coverage, including a March 27, 2026 case study about Outcomes+ and Prime Video access for local buyers. The content serves as an informational directory entry rather than a news article or technical release.
State of Streaming Adds Zumo Profile
State of Streaming's directory page includes a company profile for Zumo, a streaming app founded in 2020. The profile describes Zumo as a free, ad-supported streaming service offering live TV and on-demand curated channels across entertainment, sports and news, and links to its website. The page also aggregates recent State of Streaming article headlines covering CTV/streaming industry topics (examples include Roku hitting 100 million streaming households and analysis of Netflix’s ad business on Amazon’s infrastructure). The publisher footer shows © 2026 State of Streaming.
Xumo Expands Contextual Targeting with Gracenote, IRIS.TV
Xumo, the streaming joint venture between Comcast and Charter, announced expanded integrations with Gracenote and IRIS.TV to deliver richer contextual signals across its FAST (free ad-supported streaming TV) inventory. Gracenote will provide standardized, source-validated program-level metadata and taxonomy, while IRIS.TV will supply video-level, frame-by-frame contextual intelligence for both linear and on-demand programming. Xumo says the combined capabilities aim to improve ad relevance, reduce waste and support stronger performance across its FAST footprint of 2,000 channels on 30+ platforms. Executives from Xumo Advertising, Gracenote and Viant commented on improved brand safety, suitability and the ability to activate more precise programmatic buys. Xumo also reported strong recent audience growth for Xumo Play (≈40% YoY MAU growth; 64% increase in hours watched).
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