Charter Communications

The company combines subscription-led consumer services with B2B connectivity and advertising monetisation. It uses owned distribution infrastructure, customer relationships and bundled service packaging to sell recurring household subscriptions, enterprise network services and media inventory. Value is created by aggregating audiences and service relationships across TV, streaming, mobile and business connectivity, then monetising those relationships through monthly fees, contract revenue and ad sales.

Charter Communications is a large US telecommunications and media distribution company operating primarily through its Spectrum-branded services. Its activities span consumer pay TV and streaming access, mobile service, enterprise connectivity and managed communications, and an advertising sales division that monetises linear TV, streaming and digital inventory. The company earns most of its revenue from recurring subscription and service contracts, with additional revenue from advertising sales and enterprise agreements.

Its customer base is split across residential households, advertisers and agencies, and enterprise or institutional buyers. Spectrum TV, the Spectrum TV App and the Spectrum App Store serve consumers, while Spectrum Reach sells media and inventory monetisation services to brands and agencies, and Spectrum Enterprise sells connectivity and managed services to businesses and large organisations.