Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
State of Streaming Adds My5 Profile
My5 is Channel 5’s free streaming service in the UK, offering catch-up and on-demand content from Channel 5, 5Star and 5USA. The service is part of Paramount Global’s corporate family, is headquartered in London, UK, and was founded in 2016. My5 operates as an ad-supported streaming app (AVOD/FAST-style distribution) and lists an international free ad-supported positioning alongside a public website at my5.tv. The page appears on the State of Streaming directory and includes links to related Paramount streaming properties.
Directory/company profile with basic factual details; limited immediate impact on AdTech industry.
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Key Takeaways & Evidence Grounding
- My5 is Channel 5’s free streaming service offering catch-up and on-demand content from Channel 5, 5Star and 5USA.
- Parent company: Paramount Global.
- Headquarters: London, UK.
- Founded: 2016.
- Business model: Free ad-supported / international AVOD.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Channel 4 Streaming App Profile
Profile of Channel 4’s streaming app on the State of Streaming site. The entry lists Channel 4 as the parent company, notes the service is headquartered in London, UK, and was founded in 2006. The platform offers free catch-up TV, the Film4 catalogue, and original content, and is described as an international free ad-supported streaming service. The profile also links to the publisher’s Channel 4 page and references corporate-family relationship with Walter Presents.
State of Streaming Adds Paramount+ International Profile
Paramount+ International is a streaming app operated by Paramount Global. The directory entry lists its headquarters in New York, NY and a 2021 founding date. The service is described as an international subscription premium offering with expansion across Europe, Latin America and the Asia‑Pacific region and a focus on localized content. The page also shows Paramount Global’s corporate family (BET+, CBS News Streaming, My5, Nick+, Noggin, Paramount+, Pluto TV, Showtime, Smithsonian Channel Plus) and links to related State of Streaming coverage. The directory notes there is currently no additional coverage for the Paramount+ International entry.
State of Streaming Adds ZEE5 Profile
Directory listing and company profile for ZEE5 on the State of Streaming site. ZEE5 is an Indian video streaming service headquartered in Mumbai, owned by Zee Entertainment. Launched in 2018, the platform offers original series and movies across 12 languages and operates an international subscription and ad-supported model. The page provides basic metadata (parent company, HQ, founding year) and a link to ZEE5's website but notes there is no editorial coverage yet on the site.
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