Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
State of Streaming Adds Hoopla Profile
This State of Streaming directory page profiles Hoopla, a library-powered streaming app owned by Midwest Tape. Hoopla is headquartered in Holland, Ohio, was founded in 2013, and offers free access to movies, TV shows, music, eBooks and comics via library partnerships. The page also lists recent State of Streaming articles covering industry topics and companies (e.g., Roku, Netflix, YouTube, FreeWheel) but contains no additional news or coverage specific to Hoopla.
Directory/company profile entry with basic company metadata and no substantive new industry information.
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Key Takeaways & Evidence Grounding
- Hoopla is a streaming app described as library-powered, offering movies, TV shows, music, eBooks and comics.
- Parent company: Midwest Tape.
- Headquarters: Holland, OH.
- Founded: 2013.
- Official website: https://www.hoopladigital.com/.
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State of Streaming Adds Kanopy Profile
State of Streaming's publisher page lists recent streaming- and adtech-focused articles and provides a company profile for Kanopy. The Kanopy entry notes it is a streaming app founded in 2008, headquartered in San Francisco, parented by OverDrive, and offers free streaming for library cardholders with a catalog of 30,000+ films including the Criterion Collection. The page aggregates headlines covering CTV/streaming industry topics (Roku reaching 100M streaming households, Netflix's ad business on Amazon infrastructure, FreeWheel adding contextual AI, TiVo Ads building a household ID, and others). The site copyright is marked 2026 and links to State of Streaming resources (articles, briefing, podcast, directory).
OWN (Oprah) Streaming App Profile
This is a State of Streaming directory/profile page for OWN, labeled as a streaming app. The page lists OWN's website (oprah.com/app/own-tv.html), shows the ticker 'WBD', and aggregates State of Streaming coverage items referencing streaming topics and related articles dated between March 2026 and August 2026. The page also promotes a downloadable ebook for advertisers and links to related State of Streaming resources and podcasts.
State of Streaming Adds OUTtv Profile
State of Streaming is a publisher page that aggregates recent articles and resources about streaming, CTV/OTT, and adjacent ad‑tech topics. The page lists multiple article headlines covering brand safety, contextual targeting, household identity, streaming milestones (e.g., Roku passing 100 million households), shoppable TV, and platform infrastructure (e.g., Netflix on Amazon infrastructure). It also includes a directory/company profile entry for OUTtv: a niche LGBTQ+ streaming app headquartered in Amsterdam, founded in 2016. The page links to the publisher's articles, podcast, directory and other resources and functions as an index of industry coverage rather than a single news story.
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