Observed Signal · Aug 28, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
OWN (Oprah) Streaming App Profile
This is a State of Streaming directory/profile page for OWN, labeled as a streaming app. The page lists OWN's website (oprah.com/app/own-tv.html), shows the ticker 'WBD', and aggregates State of Streaming coverage items referencing streaming topics and related articles dated between March 2026 and August 2026. The page also promotes a downloadable ebook for advertisers and links to related State of Streaming resources and podcasts.
Directory/profile listing for a streaming app (OWN) relevant to CTV/streaming advertising; useful as a reference but not reporting new industry-changing news.
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Key Takeaways & Evidence Grounding
- OWN is listed as a 'Streaming App' on State of Streaming's company directory.
- The page displays 'Ticker:WBD' alongside the OWN listing.
- Official app website listed: https://www.oprah.com/app/own-tv.html.
- State of Streaming lists multiple coverage items referencing streaming topics with dates including Aug 2026, Jul 2026, Jun 2026, Mar 2026.
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State of Streaming Adds OUTtv Profile
State of Streaming is a publisher page that aggregates recent articles and resources about streaming, CTV/OTT, and adjacent ad‑tech topics. The page lists multiple article headlines covering brand safety, contextual targeting, household identity, streaming milestones (e.g., Roku passing 100 million households), shoppable TV, and platform infrastructure (e.g., Netflix on Amazon infrastructure). It also includes a directory/company profile entry for OUTtv: a niche LGBTQ+ streaming app headquartered in Amsterdam, founded in 2016. The page links to the publisher's articles, podcast, directory and other resources and functions as an index of industry coverage rather than a single news story.
The CW — Streaming App Profile
State of Streaming hosts a company profile page for The CW describing it as a streaming app (ticker: NXST) and linking to the app's official website. The page aggregates State of Streaming coverage and related articles about streaming TV advertising, talent moves, and research (e.g., an item referencing ESPN licensing CW inventory in May 2026). The page is a directory/profile entry rather than a standalone news story or analysis.
State of Streaming Adds Hoopla Profile
This State of Streaming directory page profiles Hoopla, a library-powered streaming app owned by Midwest Tape. Hoopla is headquartered in Holland, Ohio, was founded in 2013, and offers free access to movies, TV shows, music, eBooks and comics via library partnerships. The page also lists recent State of Streaming articles covering industry topics and companies (e.g., Roku, Netflix, YouTube, FreeWheel) but contains no additional news or coverage specific to Hoopla.
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