Observed Signal · Jul 1, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Score Media and Wasmuth Add E‑Paper Module to Plan Tool
Score Media Group and Mediaservice Wasmuth have jointly developed a new E‑Paper module for the regional planning tool regio.planbasix. The module integrates Score Media Group’s E‑paper inventory into the planning environment, giving media planners a cartographic overview of available E‑paper editions by region, offered ad formats, reach estimates and cost information, and enabling central comparison and more efficient booking. Score frames the enhancement as part of a strategy to position over 420 regional newspaper titles (including portals and E‑papers) as a unified digital offering reaching roughly 60 million monthly readers. Mediaservice Wasmuth says the module addresses market demand and plans future data integration to allow more direct booking through its systems.
The new module centralizes E‑paper inventory and booking within a regional planning tool, making a growing ad channel (E‑papers) more accessible to advertisers and agencies; it primarily affects regional publishers, media planners and inventory monetization rather than global AdTech platforms.
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Key Takeaways & Evidence Grounding
- Score Media Group and Mediaservice Wasmuth jointly developed an E‑Paper module for the planning tool regio.planbasix.
- The module integrates Score Media Group’s E‑paper offers into regio.planbasix, allowing central comparison and booking of E‑paper inventory.
- The tool provides a map-based view showing which E‑paper editions are available in a region, available ad formats, reach estimates and costs.
- Score Media Group says its portfolio covers more than 420 regional newspaper titles (including news portals and E‑papers) and reaches about 60 million readers monthly.
- Mediaservice Wasmuth supplies media data and planning solutions to more than 150 clients and operates planning systems including planbasix, ZIS, the DBCFM data format and the DUON print data portal.
Connected Companies & Entities
9 Entities mapped“The marketing platform Score Media Group and the data service provider Mediaservice Wasmuth jointly developed the new E‑Paper module....”
“DataReporter GmbH is listed in the cookie table as the creator of cookieconsent_mode and cookieconsent_status....”
“The cookie __cf_bm is attributed to CloudFlare in the site cookie table....”
“Google is listed as the issuer of analytics cookies such as _ga in the cookie settings....”
“LinkedIn cookies (e.g., bcookie) are listed in the cookie table for marketing purposes....”
“WordPress appears in the cookie table as the creator of wordpress_test_cookie and wp_lang....”
“The article notes that Carsten Dorn is leaving Score Media and will go to RMS....”
“The article notes that Carsten Dorn is leaving Score Media and will go to RMS....”
Ontology Mapping & Concepts
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