Observed Signal · Jul 19, 2026 · Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Sat.1 Saturday Breakfast Show Hits Yearly High
DWDL reports that Sat.1's Saturday edition of "Frühstücksfernsehen" delivered the program's best Saturday performance of the year on July 18, 2026. The three-hour broadcast averaged 80,000 viewers aged 14–49 (10.9% market share) and 270,000 viewers overall, with 9.0% in the 14–59 group. The article also notes strong sports audiences: the Tour de France on Das Erste drew 1.36 million viewers (16.7% share overall; 15.7% among 14–49), Eurosport 1 added 260,000 viewers (4.8% share), and Formula 1 qualifying reached 200,000 on Sky (7.0% among 14–49) and 600,000 on RTL (12.6% free-TV share). Data source cited is AGF (AGF SCOPE).
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Key Takeaways & Evidence Grounding
- Sat.1's Saturday 'Frühstücksfernsehen' averaged 80,000 viewers aged 14–49 and achieved a 10.9% market share, a new Saturday yearly best for the show.
- The Saturday edition averaged 270,000 viewers overall and scored 9.0% in the 14–59 age group.
- The Tour de France on Das Erste reached 1.36 million viewers, with a 16.7% market share overall and 15.7% among 14–49.
- Eurosport 1 had 260,000 viewers for the Tour de France feed, earning a 4.8% share in the classic target group.
- Formula 1 qualifying drew about 200,000 viewers on Sky (7.0% share among 14–49) and 600,000 viewers on RTL (12.6% free-TV share).
Connected Companies & Entities
8 Entities mapped“The 'Sat.1 Frühstücksfernsehen on Saturday' achieved its best Saturday rating of the year, averaging 80,000 viewers aged 14–49 and a 10.9% m...”
“An even greater success in the afternoon was the Tour de France on Das Erste, which reached 1.36 million viewers and a 16.7% market share (o...”
“A further 260,000 fans were additionally watching on Eurosport 1, which recorded a 4.8% market share in the classic target group....”
“The Formula 1 qualifying on Sky reached about 200,000 viewers and an impressive 7.0% market share among 14–49-year-olds....”
“Source of the data for this article: AGF Videoforschung (AGF SCOPE 1.9; market standard: Bewegtbild; preliminary weighted data)....”
“The article was published on DWDL.de (© DWDL.de GmbH, 2001-2026)....”
“The parallel free-TV broadcast of the Formula 1 qualifying on RTL achieved 12.6% (600,000 viewers in total)....”
Ontology Mapping & Concepts
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Sat.1 Breakfast Show Reaches New Ratings Record
DWDL reports that Sat.1’s morning program "Frühstücksfernsehen" hit the highest market share of the year on Wednesday. The episode drew 340,000 viewers, including 110,000 aged 14–49, delivering a 27.4% market share in the classic 14–49 target; the last higher overnight figure was 28.5% in October 2022. Rival RTL’s morning show "Deutschland am Morgen" reached 140,000 viewers (8.1% in the young demo) with an additional 57,000 on ntv (4.0% there). In the early evening, Sat.1’s shows performed weaker (examples: "Frieda" at 1.1% and 3.6%; "Die Landarztpraxis" at 5.4%), while RTL’s evening magazines and news scored stronger reach and market shares. All audience figures are reported by AGF SCOPE / AGF Videoforschung and published by DWDL on 2026-06-25.
Sat.1 Saturday Ratings Swing Dramatically
Sat.1's Saturday programming saw strong week-to-week swings in audience share: the Sat.1 "Frühstücksfernsehen am Samstag" breakfast show rose to 10.9% share among 14–49 viewers (340,000 viewers) after recording a 2.9% low the previous week. Overall Sat.1 achieved a 6.1% day market share in the 14–49 demographic. In primetime, Sat.1's film reached 660,000 viewers (140,000 aged 14–49) delivering a 6.8% share, while RTL and ProSieben posted slightly higher primetime shares. VOX had a 7.2% day share and performed well with "Minions" (210,000 viewers 14–49; 9.8% share). Data source for the figures is AGF (AGF SCOPE).
Das Erste Leads Saturday TV Ratings
Das Erste (ARD) was the clear market leader on Saturday across total viewers and the 14–49 and 14–59 age groups, driven by strong afternoon coverage of the Tour de France and evening programs such as 'Gefragt - gejagt' and the 'Tagesschau'. The 20th stage of the Tour averaged 1.24 million viewers (15.8% market share overall; 19.4% among 14–49-year-olds). 'Tagesschau' at 20:00 reached 4.08 million viewers (28.6%), ZDF's crime repeat 'Ostfriesenfluch' had 3.44 million (21.8%), and 'Gefragt - gejagt' drew 3.17 million (21.3%) with a 17.1% share among 14–49-year-olds. Late 'Tagesthemen' also saw elevated shares, reportedly influenced by coverage of the Berlin CSD attack.
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