Observed Signal · Apr 29, 2026 · Programming Announcement · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
Sat.1 brings back 'Das große Backen – Die Profis' earlier
Sat.1 announced that the seventh season of the professional spin-off 'Das große Backen - Die Profis' will return earlier this year, premiering on Wednesday, 27 May 2026. The BBC Studios Germany production will retain its Wednesday 20:15 primetime slot. The jury and host remain unchanged: Bettina Schliephake-Burchardt, Christian Hümbs and Günther Koerffer judge eight professional bakers competing for a €10,000 prize, with Enie van de Meiklokjes as presenter. The article notes the show's successful primetime debut last year (finale averaged 1.54 million viewers and 11.6% market share among 14–49). Sat.1 will face direct competition from RTL’s new program 'Was verdient Deutschland? Das große Gehaltsranking', produced by i&u Studios and hosted by Steffen Hallaschka, which also airs from 27 May.
A broadcaster scheduling announcement with limited industry-wide AdTech impact; it affects linear TV primetime competition and ad inventory timing but is not a major platform, policy, or tech release.
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Key Takeaways & Evidence Grounding
- Sat.1 will air the new season of 'Das große Backen - Die Profis' starting 27 May 2026.
- The show will be broadcast Wednesdays at 20:15 in primetime and is produced by BBC Studios Germany.
- The jury comprises Bettina Schliephake-Burchardt, Christian Hümbs and Günther Koerffer; Enie van de Meiklokjes returns as presenter.
- Eight professional bakers will compete for a prize of €10,000.
- RTL’s competing format 'Was verdient Deutschland? Das große Gehaltsranking' (host Steffen Hallaschka) also airs from 27 May and is produced by i&u Studios.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
'Das große Backen' Doubles Viewership in One Week
Sat.1's baking show 'Das große Backen' saw a strong ratings rebound on Aug. 19, 2026, doubling its 14–49 market share from 5.0% the previous week to 10.3%, with 300,000 viewers in the 14–49 demo and 1.07 million total viewers. ZDF's 'Aktenzeichen XY' exceeded 20% among younger viewers the same evening. RTL's 'Die Verräter' reached 1.13 million viewers and 7.5% in 14–49; ProSieben's 'Ich durchschaue jeden!' attracted 530,000 viewers and 4.4% in 14–49. Kabel Eins's prime-time film performed well with 710,000 viewers and 7.8% in 14–49, producing a day share of 5.2% for the channel. All audience data are attributed to AGF (AGF SCOPE 1.15; preliminary weighted TV audience data).
ZDF's 'Küchenschlacht' Continues Primetime Ratings Decline
A ZDF XXL edition of the cooking show 'Die Küchenschlacht' posted weak primetime audience figures, attracting about 1.40 million viewers (7.7% market share) and only 4.4% among 14-49-year-olds. The result left ZDF behind the broadcaster's ZDFneo channel and also behind Das Erste for the evening. Sat.1's new season of 'Das große Backen - Die Profis' performed better with 8.8% among 14-49 (1.01 million viewers overall). The article contrasts the recent primetime returns with earlier broadcasts: the show's first primetime run in September 2025 reached roughly 2.3 million viewers, while a later return drew about 1.5 million. Audience data are attributed to AGF (AGF SCOPE) and refer to TV reach figures for May 27, 2026.
Sat.1 Produced Second 'Promi Taste' Season
Sat.1 has already produced a second season of its celebrity spin-off 'Promi Taste' (a variant of 'The Taste'). The new episodes, produced by Redseven Entertainment, are slated for broadcast in 2027. Angelina Kirsch will return as host. The announced celebrity contestants include Simone Ballack, Aminata Belli, Anni Friesinger-Postma, Leyla Heiter, Laura Osswald, Sabrina Setlur, Florian Ambrosius, Francis Fulton-Smith, Jay Khan, Christopher Kohn, Lars Riedel and Simon Zachenhuber. Prominent chefs Alexander Herrmann, Tim Raue and Frank Rosin are named as the show's professional cooks/judges. The first season winner was moderator Jochen Schropp; the initial celebrity run averaged about six percent market share among 14–49-year-olds.
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