Observed Signal · May 22, 2026 · Programming Announcement · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
Sat.1 Produced Second 'Promi Taste' Season
Sat.1 has already produced a second season of its celebrity spin-off 'Promi Taste' (a variant of 'The Taste'). The new episodes, produced by Redseven Entertainment, are slated for broadcast in 2027. Angelina Kirsch will return as host. The announced celebrity contestants include Simone Ballack, Aminata Belli, Anni Friesinger-Postma, Leyla Heiter, Laura Osswald, Sabrina Setlur, Florian Ambrosius, Francis Fulton-Smith, Jay Khan, Christopher Kohn, Lars Riedel and Simon Zachenhuber. Prominent chefs Alexander Herrmann, Tim Raue and Frank Rosin are named as the show's professional cooks/judges. The first season winner was moderator Jochen Schropp; the initial celebrity run averaged about six percent market share among 14–49-year-olds.
A broadcaster programming and production update with limited industry-wide impact; relevant for TV scheduling, content inventory and potential ad opportunities on Sat.1 but not a major AdTech/MarTech development.
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Key Takeaways & Evidence Grounding
- Sat.1 has produced a second season of the celebrity spin-off 'Promi Taste' with broadcast planned for 2027.
- The new season was produced by Redseven Entertainment and will be hosted again by Angelina Kirsch.
- Named celebrity contestants include Simone Ballack, Aminata Belli, Anni Friesinger-Postma, Leyla Heiter, Laura Osswald, Sabrina Setlur, Florian Ambrosius, Francis Fulton-Smith, Jay Khan, Christopher Kohn, Lars Riedel and Simon Zachenhuber.
- Professional chefs Alexander Herrmann, Tim Raue and Frank Rosin are confirmed as the show's prominent cooks/judges.
- The first 'Promi Taste' run concluded with moderator Jochen Schropp as winner; the celebrity edition averaged roughly 6% market share among 14–49-year-olds.
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Promi Taste Finale Posts Weak TV Ratings
The Sat.1 celebrity spin-off 'Promi Taste' ended its run with weak linear-TV performance. The season finale averaged 720,000 viewers overall and just 170,000 in the 14–49 demographic, delivering a 4.9% market share in that key age group. Across its seven episodes the show consistently drew under one million linear viewers. Competing programming — notably the UEFA Europa League final on RTL — dominated prime-time audiences. Other Sat.1 daytime and evening formats also struggled (the daily soap 'Ein Hof zum Verlieben' fell to 0.3% in the 14–49 demo at times), while several courtroom shows on RTL posted strong afternoon market shares, including a record 17.7% for 'Ulrich Wetzel - Das Strafgericht' (1.15 million viewers). Data source: AGF SCOPE / AGF Videoforschung.
'Promi Taste' Recovers but Remains Unremarkable
The Sat.1 celebrity cooking show "Promi Taste" improved its audience in its fourth episode but remains below breakout performance, reaching 770,000 total viewers and 220,000 viewers aged 14–49 (6.8% market share). DWDL's ratings roundup for April 29, 2026, also reports Vox's new season opener "Doc Caro - Leben hautnah" at 770,000 viewers and 6.3% among 14–49, with the follow-up program "110 im Dauereinsatz" climbing to 8.6%. RTLzwei's "Kampf der Realitystars" drew modest 14–49 shares (3.8% and 4.2%), while Kabel Eins' film "Operation Walküre" achieved 5.5% (14–49) with ~750,000 viewers. ZDFneo led among linear channels in total reach with shows peaking at 1.43 million viewers.
Sat.1 to Air 'Promi Big Brother' at 20:15 Throughout
German broadcaster Sat.1 has confirmed the first ten contestants for the upcoming season of reality TV show 'Promi Big Brother'. At a reveal event in Düsseldorf, the network named participants including boxer Axel Schulz, singer Nadja Benaissa, former football professional Christian Lell, actor Gedeon Burkhard, and several influencers and reality stars. The new season starts on October 5, 2026. For the first time, all regular episodes will air at 20:15, moving the show from the late-evening slot to prime time, similar to RTL's jungle camp. The season's theme is 'Garten' (Garden), with contestants living outdoors instead of in a container. Jochen Schropp and Marlene Lufen will continue as hosts, followed by the late-night show 'Promi Big Brother - Die Late Night Show'.
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