Observed Signal · Apr 30, 2026 · Audience Ratings · Source: DWDL · Impact: 1/5 · Sentiment: Neutral

'Promi Taste' Recovers but Remains Unremarkable

Executive Signal Summary

The Sat.1 celebrity cooking show "Promi Taste" improved its audience in its fourth episode but remains below breakout performance, reaching 770,000 total viewers and 220,000 viewers aged 14–49 (6.8% market share). DWDL's ratings roundup for April 29, 2026, also reports Vox's new season opener "Doc Caro - Leben hautnah" at 770,000 viewers and 6.3% among 14–49, with the follow-up program "110 im Dauereinsatz" climbing to 8.6%. RTLzwei's "Kampf der Realitystars" drew modest 14–49 shares (3.8% and 4.2%), while Kabel Eins' film "Operation Walküre" achieved 5.5% (14–49) with ~750,000 viewers. ZDFneo led among linear channels in total reach with shows peaking at 1.43 million viewers.

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High Confidence

Routine linear-TV audience and market-share figures: useful for media planning and scheduling but not strategically transformative for the wider AdTech industry.

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Key Takeaways & Evidence Grounding

  • Sat.1's "Promi Taste" (fourth episode) had 770,000 total viewers and 220,000 viewers aged 14–49, a 6.8% market share in that demo.
  • The repeat of "Roadtrip Australien" on Sat.1 fell to a 4.7% market share.
  • Vox's "Doc Caro - Leben hautnah" premiere reached 770,000 viewers and 6.3% market share (14–49); "110 im Dauereinsatz" later rose to 8.6%.
  • RTLzwei's two new episodes of "Kampf der Realitystars" posted 3.8% and 4.2% market share (14–49).
  • ZDFneo's "Wilsberg" drew 1.25 million viewers and the following "Friesland" episode reached 1.43 million; ZDFneo had 9.0% total audience market share but only 0.9% in the 14–49 demo.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: DWDL•Published: Apr 30, 2026
Original Coverage Title: “"Promi Taste" erholt sich, bleibt aber weiter unauffällig - DWDL.de”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

TV (linear)May 21, 2026

Promi Taste Finale Posts Weak TV Ratings

The Sat.1 celebrity spin-off 'Promi Taste' ended its run with weak linear-TV performance. The season finale averaged 720,000 viewers overall and just 170,000 in the 14–49 demographic, delivering a 4.9% market share in that key age group. Across its seven episodes the show consistently drew under one million linear viewers. Competing programming — notably the UEFA Europa League final on RTL — dominated prime-time audiences. Other Sat.1 daytime and evening formats also struggled (the daily soap 'Ein Hof zum Verlieben' fell to 0.3% in the 14–49 demo at times), while several courtroom shows on RTL posted strong afternoon market shares, including a record 17.7% for 'Ulrich Wetzel - Das Strafgericht' (1.15 million viewers). Data source: AGF SCOPE / AGF Videoforschung.

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TV (linear)May 13, 2026

Joko & Klaas Win Young‑Audience Primetime

ProSieben’s game show “Joko & Klaas gegen ProSieben” saw a week-on-week audience increase and won the 14–49 primetime slot, reaching 830,000 total viewers (≈+200,000) and 510,000 viewers aged 14–49 with a 14.8% market share. Sat.1’s “Promi Taste” rose to 720,000 total viewers (250,000 aged 14–49; 7.3% market share). Vox’s “Feuer, Wasser, Erde, Luft – Retter in ihrem Element” increased to 820,000 viewers and achieved a 7.8% market share in the 14–49 group. RTLzwei’s “Kampf der RealityAllstars” improved across two evening episodes (460,000/4.9% then 620,000/6.3% in 14–49). The ZDF film “Olivia” delivered the largest total audience and strong reach in the 14–59 bracket. Data cited are preliminary AGF SCOPE / AGF Videoforschung TV measurement figures. (Article by Timo Niemeier, published 2026-05-14.)

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TV (linear)May 6, 2026

TV Total Rebounds; 'Experte für alles' Hits Best Rating

ProSieben saw improved Tuesday primetime performance on 6 May 2026: "TV Total" regained viewers with a 12.2% market share among 14–49-year-olds (430,000 viewers) and 980,000 total reach. Lead-out show "Experte für alles" reached 560,000 total viewers (300,000 aged 14–49) and 9.2% market share in the 14–49 demo — the highest for the current season and the best since November 2025. Vox won the primetime slot among younger viewers with "Sing meinen Song" (460,000 viewers aged 14–49; 13.4% market share; 1.21 million total). RTL’s film "A Haunting in Venice" had 1.26 million total viewers but only 190,000 in 14–49 (5.5% market share). Data source: AGF SCOPE (AGF Videoforschung); preliminary weighted TV measurement for 06.05.2026.

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