Observed Signal · Jun 22, 2026 · Partnership · Source: Adweek · Impact: 4/5 · Sentiment: Positive
Samsung TV Plus Enables Remote Shopping with Amazon Ads
Samsung TV Plus has added Amazon Ads’ remote-enabled video ad technology to its FAST streaming service, allowing viewers to shop directly from their remotes. Brands can pair Samsung TV Plus ads with Amazon browsing, streaming and shopping signals to measure engagement and drive purchases; initial launch partners include Boiron USA, Logitech, PLAION, PMG and Reckitt. Supported actions include one-click “add to cart” inside a brand’s Amazon storefront and non-Amazon calls-to-action such as “send to phone.” Samsung Ads says Samsung TV Plus reaches more than 100 million monthly active users and that interactive video with Amazon Ads produces higher brand searches, page views, add-to-cart actions and purchase rates. Samsung Ads executives framed the move as enabling full-funnel commerce outcomes for advertisers on CTV.
Major platform integration (Amazon Ads with Samsung TV Plus) enables native shoppable CTV experiences at scale (Samsung TV Plus >100M monthly users), which can materially change how advertisers close discovery-to-purchase on streaming TV.
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Key Takeaways & Evidence Grounding
- Samsung TV Plus has integrated Amazon Ads’ remote-enabled video ad technology for shoppable CTV ads.
- Initial launch partners are Boiron USA, Logitech, PLAION, PMG and Reckitt.
- Launch partners can enable functionality like one-click "add to cart" that completes purchases in a brand’s Amazon storefront via the TV remote.
- Samsung TV Plus reaches more than 100 million active users per month, according to the company.
- Samsung Ads claims interactive video with Amazon Ads can drive 6x higher brand searches, 4x more detailed page views, 4x more add-to-cart actions and 5x higher purchase rates.
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Amazon 'Add-to-Cart' Ads Coming to Samsung TV Plus
At NewFronts, Samsung Ads announced an integration with Amazon DSP that will bring Amazon’s interactive video ad technology to Samsung TV Plus in English this summer, surfacing on-screen "add to cart" buttons for products sold on Amazon. Brands without Amazon listings can use other CTAs like "sign up today" or "send to phone." Advertisers on Samsung will be able to measure outcomes using Amazon’s shopping, streaming and browsing data via Amazon Marketing Cloud. The newsletter also highlights growing credential‑theft ad scams that target agency buyers and AI chatbot power users—fraudsters are creating fake login or plugin pages (including faux Claude plugin pages) to harvest platform credentials—and summarizes Reuters/Oxford research showing Gen Z prefers social platforms for news (39% of 18–24-year-olds).
Samsung Pushes Shoppable, Performance TV at NewFronts
At IAB NewFronts 2026, Samsung announced a partnership with Amazon Ads to integrate Amazon DSP into Samsung TV Plus, enabling remote-enabled interactive and shoppable video that lets viewers take actions (for example, add-to-cart or send-to-phone) directly via the TV remote. The integration, launching in July, will let advertisers activate Samsung TV Plus inventory through Amazon DSP and use Amazon Marketing Cloud browsing, streaming and shopping signals for full-funnel measurement. Samsung also expanded Creative Canvas ad formats (product galleries, vertical video, click-to-email) and introduced Vision AI Companion, AI-Powered Contextual Targeting and AI-Powered Audience Collectives to tailor timing, relevance and audience selection. Samsung says Samsung TV Plus reaches more than 100 million monthly active users and reported streaming hours up 25% year over year.
Samsung Ads and Amazon Link TV Views to Shopping
Samsung Ads has integrated with Amazon using Amazon Publisher Cloud (APC) to match Samsung TV viewership data with Amazon shopping signals in a privacy-preserving clean room. The integration lets advertisers target households that exhibit both viewing behaviors on Samsung connected TVs and shopping or search activity on Amazon, and to attribute ad exposure on CTV to subsequent purchases on Amazon. The partnership follows a similar Roku–Amazon arrangement and underscores growing collaboration among large walled gardens, potentially disadvantaging independent ad‑tech vendors. Samsung has also been rolling out AI-enhanced advertising tools across its platform.
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