Observed Signal · Mar 25, 2026 · Product Launch · Source: AdExchanger · Impact: 4/5 · Sentiment: Positive
Amazon 'Add-to-Cart' Ads Coming to Samsung TV Plus
At NewFronts, Samsung Ads announced an integration with Amazon DSP that will bring Amazon’s interactive video ad technology to Samsung TV Plus in English this summer, surfacing on-screen "add to cart" buttons for products sold on Amazon. Brands without Amazon listings can use other CTAs like "sign up today" or "send to phone." Advertisers on Samsung will be able to measure outcomes using Amazon’s shopping, streaming and browsing data via Amazon Marketing Cloud. The newsletter also highlights growing credential‑theft ad scams that target agency buyers and AI chatbot power users—fraudsters are creating fake login or plugin pages (including faux Claude plugin pages) to harvest platform credentials—and summarizes Reuters/Oxford research showing Gen Z prefers social platforms for news (39% of 18–24-year-olds).
Major platform partnership (Samsung + Amazon) brings direct-commerce interactive ads and Amazon measurement into CTV at scale, which can materially change CTV performance measurement and retail‑commerce monetization.
Track Walmart Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Samsung Ads and Amazon DSP announced an integration that will bring Amazon’s interactive video ad technology to Samsung TV Plus in English this summer.
- Samsung TV Plus viewers will see on-screen "add to cart" buttons for products sold on Amazon; non-Amazon-listed brands can use other CTAs (e.g., "sign up today").
- Advertisers on Samsung will be able to measure results using Amazon’s shopping, streaming and browsing data via Amazon Marketing Cloud.
- Ad fraud trends include Google Search and Gmail-based scams that lead to fake login/plugin pages (including fake Claude pages) used to steal platform credentials from agency buyers and AI chatbot power users.
- Reuters Institute / University of Oxford research: 39% of 18–24-year-olds now get news primarily from social media; Instagram, YouTube and TikTok lead for that cohort.
Connected Companies & Entities
5 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Samsung TV Plus Enables Remote Shopping with Amazon Ads
Samsung TV Plus has added Amazon Ads’ remote-enabled video ad technology to its FAST streaming service, allowing viewers to shop directly from their remotes. Brands can pair Samsung TV Plus ads with Amazon browsing, streaming and shopping signals to measure engagement and drive purchases; initial launch partners include Boiron USA, Logitech, PLAION, PMG and Reckitt. Supported actions include one-click “add to cart” inside a brand’s Amazon storefront and non-Amazon calls-to-action such as “send to phone.” Samsung Ads says Samsung TV Plus reaches more than 100 million monthly active users and that interactive video with Amazon Ads produces higher brand searches, page views, add-to-cart actions and purchase rates. Samsung Ads executives framed the move as enabling full-funnel commerce outcomes for advertisers on CTV.
Samsung Pushes Shoppable, Performance TV at NewFronts
At IAB NewFronts 2026, Samsung announced a partnership with Amazon Ads to integrate Amazon DSP into Samsung TV Plus, enabling remote-enabled interactive and shoppable video that lets viewers take actions (for example, add-to-cart or send-to-phone) directly via the TV remote. The integration, launching in July, will let advertisers activate Samsung TV Plus inventory through Amazon DSP and use Amazon Marketing Cloud browsing, streaming and shopping signals for full-funnel measurement. Samsung also expanded Creative Canvas ad formats (product galleries, vertical video, click-to-email) and introduced Vision AI Companion, AI-Powered Contextual Targeting and AI-Powered Audience Collectives to tailor timing, relevance and audience selection. Samsung says Samsung TV Plus reaches more than 100 million monthly active users and reported streaming hours up 25% year over year.
Samsung Ads and Amazon Link TV Views to Shopping
Samsung Ads has integrated with Amazon using Amazon Publisher Cloud (APC) to match Samsung TV viewership data with Amazon shopping signals in a privacy-preserving clean room. The integration lets advertisers target households that exhibit both viewing behaviors on Samsung connected TVs and shopping or search activity on Amazon, and to attribute ad exposure on CTV to subsequent purchases on Amazon. The partnership follows a similar Roku–Amazon arrangement and underscores growing collaboration among large walled gardens, potentially disadvantaging independent ad‑tech vendors. Samsung has also been rolling out AI-enhanced advertising tools across its platform.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.