Intuit

Intuit operates a multi-product software platform model. It sells subscription-based business software to SMBs and enterprises, embeds adjacent monetisation layers such as payroll and payments into those workflows, and uses consumer finance products to acquire large user audiences that can be monetised through filing fees, partner referrals and advertising. The business creates value by owning high-frequency financial workflows such as bookkeeping, payroll, invoicing, tax filing and customer marketing, then expanding wallet share through cross-sell and bundled integrations.

Intuit is a publicly listed US software company that builds financial, tax, payroll, payments and marketing software for consumers, small and medium-sized businesses, accountants and, increasingly, larger organisations. Its core portfolio includes TurboTax for digital tax preparation, QuickBooks for accounting and payroll, QuickBooks Payments for payment processing, QuickBooks Time for workforce management, Mailchimp for marketing automation, and Credit Karma for consumer financial discovery and recommendations.

The company makes money through a mix of recurring software subscriptions, filing-based fees, transaction fees on payments and financial services, and advertising or referral revenue from consumer finance recommendations. Its customer base is split between B2B buyers such as SMBs, accountants, bookkeepers and enterprise finance teams, and B2C users such as individual taxpayers and consumers managing credit and personal finances.