Observed Signal · Jul 13, 2026 · Hiring · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Qualtrics Rebuilds Sales Leadership as Yearlong Executive Shakeup Continues
Qualtrics announced five new leadership appointments across sales, marketing, and product, following a year of executive turnover under new CEO Jason Maynard. Adam Block joins as Chief Sales Officer from Motive, having previously spent eight years at Medallia. Khoi Hoang (ex-Salesforce) will lead Global Sales Engineering, and Aaron Ellis (ex-Workday) will lead Corporate Sales. Ken Coleman becomes SVP of Marketing, and Ken Hoang is promoted to SVP of Product. These appointments follow April departures of five executives, including the CMO and chief product officer. The company closed a $6.75 billion acquisition of Press Ganey Forsta amid restructuring.
Major CX/VoC platform undergoes leadership restructuring, which could signal strategic shifts, but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Qualtrics named Adam Block as Chief Sales Officer, joining from Motive and previously a Medallia VP/GM for eight years.
- Khoi Hoang, formerly Worldwide Field CTO at Salesforce, will lead Global Sales Engineering.
- Aaron Ellis, formerly a sales leader at Workday, will lead Corporate Sales.
- Ken Coleman was appointed SVP of Marketing, replacing Lynn Girotto who departed in April.
- Ken Hoang was promoted to SVP of Product, having joined Qualtrics three months earlier.
- Qualtrics closed a $6.75 billion acquisition of Press Ganey Forsta.
Connected Companies & Entities
6 Entities mapped“Qualtrics today named five new leaders to its sales, marketing and product organizations, capping a year of leadership turnover under new CE...”
“Medallia poached more than one Qualtrics executive earlier in the year....”
“Hoang joins from Salesforce, where he was Worldwide Field Chief Technology Officer....”
“Ellis spent nearly a decade at Workday in sales leadership roles....”
“later acquired by Informatica (referencing Siperian)....”
“He previously worked at IBM and Oracle NetSuite....”
Ontology Mapping & Concepts
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