Observed Signal · Aug 4, 2026 · Audience Measurement · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
ProSieben's taff posts year's highest audience share
On 3 August 2026 ProSieben's daytime performed strongly: the magazine show taff reached 320,000 viewers at Monday's broadcast, half of them aged 14–49, yielding a 15.7% market share in that demographic — a new best for the show this year. ProSieben stayed in double digits across daytime between 13:43 and 18:12, while Galileo delivered 440,000 viewers and a 10.6% share. Vox also recorded highs: First Dates achieved a 13.2% market share among 14–49-year-olds, its best result. By contrast, Kabel Eins and Sat.1 posted weak daytime figures (multiple series below 1% or at multi-show lows). AGF SCOPE 1.15 (AGF Videoforschung) is cited as the source for the audience data.
Daily linear-TV ratings update showing program- and channel-level audience shifts; relevant to broadcasters, media buyers and publishers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- ProSieben's taff drew 320,000 viewers on Monday; 50% were aged 14–49 and the show had a 15.7% market share in that group — a new best for the year.
- ProSieben remained in double-digit market shares across daytime between 13:43 and 18:12 on the measured day; Galileo had 440,000 viewers and a 10.6% share.
- Vox's First Dates achieved a 13.2% market share among 14–49-year-olds — the format's best result ever.
- Kabel Eins' daytime US series sometimes fell below 1%; Abenteuer Leben täglich recorded exactly 1.0%, while Mein Lokal, Dein Lokal - Der Profi kommt and Achtung Kontrolle reached 3.8% and 3.0% respectively.
- Sat.1's Die Landarztpraxis - Team Sonnenhof scored 1.9% in the 14–49 target group (its worst result for the series) with a total of 570,000 viewers producing a 3.8% overall share.
Connected Companies & Entities
6 Entities mapped“ProSieben can look back on a pretty successful daytime: between 13:43 and 18:12 the channel remained consistently in double digits....”
“Vox also celebrated a year-high: 'First Dates' achieved 13.2% market share among 14- to 49-year-olds, the programme's best result ever....”
“In Sat.1, the latest episode of 'Die Landarztpraxis - Team Sonnenhof' achieved only 1.9% in the classic target group, the worst for the seri...”
“At Kabel Eins, the US series in daytime partly remained below 1% and 'Abenteuer Leben täglich' recorded exactly 1.0%....”
“Source for all data in this article, unless otherwise noted: AGF SCOPE 1.15; Market standard: Bewegtbild; preliminary weighted data....”
“© DWDL.de GmbH 2001-2026...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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ProSieben trails Vox and RTLzwei in primetime
DWDL.de reports on German TV audience figures for Monday (TV reach dated 27 April 2026). ProSieben recorded a weak day market share of 6.2%, with its primetime film "Ich - Einfach unverbesserlich 3" drawing 470,000 viewers (6.5% market share) and a later programme "Night Swim" dropping to 3.9%. Vox's "First Dates Hotel" hit a series low in reach (690,000 viewers) but delivered a 7.1% share in the core target. RTLzwei’s "Die Geissens" reached 590,000 viewers and 6.5% in the younger audience — the highest reach and share of the current season. Kabel Eins underperformed with a 2.5% day market share; its film "Criminal Squad" had 580,000 viewers but only 2.6% in the 14–49 demo. Data source: AGF SCOPE / AGF Videoforschung (preliminary weighted data).
Giesel Sets New Record; ProSieben Slumps Further
German TV ratings on August 6 saw Kabel Eins’ consumer-investigation format achieve a new high in the 14–49 demographic, with 280,000 viewers (10.4% market share) and an average total audience of 720,000. A subsequent repeat also scored strongly, giving Kabel Eins a 5.9% day market share in the target group and putting it level with ZDF and Sat.1 in the 20:15 slot. By contrast, ProSieben performed poorly: the celebrity documentary Born Famous drew 270,000 viewers (90,000 aged 14–49) for a 3.5% share, while reality show Eden fell to 1.4–1.6% in the target group. The article cites AGF SCOPE (AGF Videoforschung) as the data source and was published on August 7, 2026 by Alexander Krei on DWDL.de.
TV Total Rebounds; 'Experte für alles' Hits Best Rating
ProSieben saw improved Tuesday primetime performance on 6 May 2026: "TV Total" regained viewers with a 12.2% market share among 14–49-year-olds (430,000 viewers) and 980,000 total reach. Lead-out show "Experte für alles" reached 560,000 total viewers (300,000 aged 14–49) and 9.2% market share in the 14–49 demo — the highest for the current season and the best since November 2025. Vox won the primetime slot among younger viewers with "Sing meinen Song" (460,000 viewers aged 14–49; 13.4% market share; 1.21 million total). RTL’s film "A Haunting in Venice" had 1.26 million total viewers but only 190,000 in 14–49 (5.5% market share). Data source: AGF SCOPE (AGF Videoforschung); preliminary weighted TV measurement for 06.05.2026.
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