Observed Signal · Dec 16, 2025 · Partnership · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
Programmatic Partnerships with Purpose: Cadent Exec Andrew Cassin
Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, discusses modern programmatic partnerships and the shift from passive, “set it and forget it” deals to active, outcome-driven design. The conversation highlights the need for cleaner supply paths, real transparency, and ongoing optimization as brands and agencies rely on partners to navigate privacy, brand safety, and AI shifts. Cadent’s ViewPlanner is cited as a tool for planning across linear TV, CTV, online video (OLV), and YouTube. Cassin also shares his career journey—from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent—and how personal experiences reshaped his leadership toward empathy. Takeaways emphasize transparency, standards, and collaboration to drive growth in an evolving ad tech landscape.
Industry-relevant interview focusing on programmatic partnerships and transparency in ad tech.
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Key Takeaways & Evidence Grounding
- Andrew Cassin is Senior Director of Programmatic Partnerships at Cadent.
- Cadent’s ViewPlanner supports planning across linear, CTV, OLV, and YouTube.
- Partnerships now require active, outcome-driven deal design and increased transparency.
- The discussion covers privacy, brand safety, and AI shifts in ad tech.
- Andrew Cassin’s perspective on relationships and work was shaped by his cancer experience.
Connected Companies & Entities
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Related Market Signals & Shifts
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Adweek's Agents of Change: Leaders Reshaping Industry
This Adweek feature profiles the 2026 Agents of Change, a group of leaders in marketing, media, advertising, and tech recognized for combining commercial success with a commitment to a more responsible and forward-thinking industry. The honorees include executives from agencies, media companies, and brands, such as Rachel Apirian of The Female Quotient, Jared Belsky of Acadia Agency, Paris Hilton of 11:11 Media, and Ben Skinazi of Equativ. They are praised for initiatives in diversity, equity, inclusion, accessibility, ethical AI, sustainability, and transparency. The article highlights specific achievements, such as Acadia returning rebates to clients, Equativ scaling GreenPMPs, and various mentorship programs. The feature is presented in partnership with Empower, a platform by Propeller Group and WACL.
Former Utiq and Xandr/Microsoft Leader Joins illuma for AI Scaling
illuma, a London-based AI company specializing in contextual decision intelligence, has appointed Michel Guillon as head of solutions architecture. Guillon brings two decades of adtech leadership experience from Utiq and AppNexus/Xandr/Microsoft, where he worked closely with illuma's integrations. His role will help partners integrate illuma's contextual intelligence into their systems at enterprise scale, leveraging his deep knowledge of DSP and SSP architecture and data interoperability. illuma's AI technology is used by brands, agencies, publishers, and platforms to optimize advertising decisions in real time, and is available through major platforms including The Trade Desk, Equativ, Index Exchange, Amazon, DV360, Yahoo, OpenX, PubMatic, and Magnite. The appointment underscores illuma's expansion across leading advertising platforms.
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