Forbes

Forbes operates a diversified digital publishing model. It creates and distributes editorial content to attract high-value audiences, then monetises that attention through advertising inventory sales, sponsored content programmes, franchise sponsorships and affiliate commerce. Value is created by combining a recognised business media brand, repeatable editorial franchises such as rankings and lists, and targeted commercial products that let marketers access both premium context and intent-driven consumer traffic.

Forbes is a US-based publisher and media owner centred on its flagship digital publishing platform covering business, finance, technology, lifestyle and franchise rankings. It distributes editorial content to a broad international readership while also operating commercial advertising products, including native advertising through BrandVoice and self-serve display buying through Forbes Ad Manager.

The company makes money through a hybrid publisher model: direct and self-serve display advertising, branded content and sponsorship programmes, and affiliate-driven commerce and finance content through properties such as Forbes Advisor and Forbes Vetted. Its paying customers are primarily advertisers, agencies, sponsors and affiliate partners, while its end users include business professionals, investors, entrepreneurs and consumers researching financial products or shopping recommendations.