Observed Signal · Feb 12, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 3/5 · Sentiment: Neutral

Prebid.js 10.25.0: New Features and Key Updates Released!

Executive Signal Summary

Prebid.js v10.25.0 was released with new features and multiple maintenance updates. New items include the initial Mile Bid Adapter and an addition to the LocID User ID submodule (locIdSystem). Maintenance changes cover core type and storage updates, new RTD/provider and bid adapter entries (Panxo, Yaleo, Sevio, bidMatic, Optidigital), privacy and consent improvements (GPP/us_privacy, addtlConsent, gpid, GPP-driven VAST handling), a bump of axios from 1.13.2 to 1.13.5, stabilization of 33across supplemental ID storage tests, build and GitHub Actions tweaks, and Yahoo Ads bid adapter Transaction ID support. The release is an incremental technical update to the open-source header-bidding library used across the programmatic supply chain.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

Prebid.js is a core open-source header-bidding library used widely by publishers and ad stacks; new adapters, privacy (GPP/us_privacy, addtlConsent) and video/IMA updates affect integration and monetization workflows across programmatic supply chains.

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Key Takeaways & Evidence Grounding

  • Prebid.js v10.25.0 was released.
  • New features: Mile Bid Adapter (initial release) and LocID User ID Submodule: add locIdSystem.
  • Multiple bid adapters and providers added or updated: Panxo RTD Provider, Yaleo, Sevio (fallback natives), bidMatic (placement logic), Optidigital (adds ortb2 device, keywords, addtlConsent, gpid).
  • Privacy and video updates include GPP-aware us_privacy for gam video module VAST downloads (IMA player) and GPP consent support for missenaBidAdapter user sync.
  • Dependency bump: axios updated from 1.13.2 to 1.13.5; 33acrossId System tests stabilized; GitHub Actions and build-clean changes applied.

Ontology Mapping & Concepts

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: https://github.com/prebid/Prebid.js/releases.atom•Published: Feb 12, 2026
Original Coverage Title: “Release Prebid 10.25.0 Release · prebid/Prebid.js”

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

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Header BiddingJun 4, 2026

Prebid.js 11.15.0 Released

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PlatformNov 19, 2025

Prebid.js 10.17.0 Boosts Adapters and Fixes Bugs

Prebid.js v10.17.0 was released with several new bid adapters, bug fixes, and maintenance updates. New or initial adapters included Public Good, Clickio, and TopOn, while Smarthub added an Adastra Tech alias. Bug fixes addressed bidder code mismatches and ConnectID storage configuration, among others. Maintenance work included dependency bumps (js-yaml, tar-fs, min-document), CI and tooling improvements, schema/import fixes, RTD module updates, serialization logic changes, and multiple adapter-specific fixes and enhancements across Nexx360, sevio, Attekmi, Cointraffic, Sharethrough, RTB House, Tappx, OMS, Vidazoo, and others. The release focuses on expanding adapter coverage, improving reliability, and reducing CI/test friction.

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