Observed Signal · Oct 20, 2025 · Partnership · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Postbank's Cross-Channel Video Campaign Boosts Brand Awareness
Postbank, with Essencemediacom, ran a cross‑channel video campaign from October 2024 to April 2025 to promote a Tagesgeldkonto. The objective was to boost brand awareness, rapidly capture attention for the limited‑time offer, and generate account openings, while identifying the most effective channels for future planning. The broad target audience (ages 25–64, financial decision‑makers, with net household income ≥ €2,500) was reached across linear TV (ARD, ProSieben, Sky, RTL) and digital platforms (Amazon Prime, Netflix, Dazn, YouTube, Disney+, RTL+, Joyn; Zattoo, Waipu.tv). Essencemediacom used its planning technology and Audienceproject for measurement, deploying a CTV‑oriented system; Netflix could be measured for the first time. Results: digital channels added 3.7 percentage points of incremental net reach to linear TV; 73% reach in the target; 82% On‑Target for digital vs 66% for TV; Facebook was dropped due to contact quality. KPIs were reportedly exceeded.
Shows practical cross‑channel CTV measurement with Netflix inclusion and KPI exceedance; notable for first‑time measurement of Netflix and demonstrated impact on reach and targeting.
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Key Takeaways & Evidence Grounding
- Campaign ran from October 2024 to April 2025 to promote a Tagesgeldkonto and drive signups, aiming to raise brand awareness.
- Essencemediacom used its planning technology and Audienceproject for measurement to implement a CTV‑focused measurement system.
- Netflix could be measured for the first time as part of the campaign's measurement approach.
- Amazon and YouTube together contributed 3.7 percentage points of incremental net reach to linear TV.
- Overall reach in the target group reached 73%; On‑Target for digital channels was ~82% vs ~66% for TV; 26% of digital reach had no TV exposure; Facebook was dropped due to contact quality.
Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
Wolter Twins Star in BB Bank Full-Funnel Campaign
BB Bank launched a full-funnel campaign titled "Bank, wie du willst" starring YouTube entertainers Dennis and Benni Wolter. The campaign was produced in cooperation with Netzeffekt and Jung von Matt Neckar and combines AI-generated opening sequences with a mockumentary-style real-film set. It comprises four 30-second hero films plus social assets and has been running since August 10, 2026 across Connected TV, Meta, Google and TikTok. The creative aims to expand BB Bank's visibility beyond its Baden-Württemberg regional base and target younger audiences. Production partners and business details mentioned include the production company Pretty Well Done (founded with Florida TV) and Netzeffekt, the performance-marketing agency of the Jung von Matt group.
Chase launches in Germany with 50s TV campaign
JPMorganChase’s retail brand Chase has launched in Germany with a broad multimedia marketing push that premiered a 50‑second TV spot on 21 June 2026. The launch campaign, aimed at driving awareness for an initial Tagesgeld (savings) product offering a 4% interest rate, runs on commercial channels (RTL, ProSieben, Vox, Sat.1, Kabel Eins) and public broadcasters (ARD, ZDF), and is supported by online video placements (YouTube, Amazon Prime, Disney+, Joyn, Netflix, RTL+, MagentaTV) and out‑of‑home ads in major German cities. Media duties are handled by EssenceMediacom, creative by Accenture Song; Droga5, FleishmanHillard and OMG Fuse are also part of the German agency setup. The campaign features footballer Thomas Müller and is scheduled to run at least until the end of the year; Chase plans to expand its German product range through 2028. The article was published on 2026-06-22.
German Court Invalidates Amazon Prime Price Adjustment Clause
Germany's Federal Court of Justice (BGH) ruled Amazon's 2022 Prime price increase invalid due to intransparent contract clauses, specifically clauses 5.2 and 5.3, which violated § 307 BGB. The court found customers were not adequately informed of their rights upon price changes, constituting an unreasonable disadvantage. As a result, Amazon must temporarily revert prices for members who joined before September 15, 2022 and have had continuous membership since then. Affected customers can claim refunds for up to three years, either individually or by joining the class action led by Verbraucherzentrale NRW, which has about 145,000 registered claimants. A separate class action is ongoing regarding Amazon's introduction of ads in Prime Video, which users can avoid for an additional fee. Amazon will inform affected members before their next payment. This ruling sets a precedent for similar cases against Netflix, Apple TV, and Wow.
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