Observed Signal · Jun 15, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
PossibleNOW Launches DNCSolution for Salesforce Headless360
PossibleNOW announced DNCSolution for Salesforce’s Headless360, a real-time Do Not Contact (DNC) compliance service designed for agentic AI workflows. The solution exposes PossibleNOW’s compliance checks as discoverable, invocable MCP services for Agent-to-Agent (A2A) scenarios, allowing AI agents — including Microsoft Copilot and Salesforce Agentforce — to request compliance verdicts across channels such as Slack, Microsoft Teams, ChatGPT, Claude, voice interfaces, and traditional apps. DNCSolution evaluates federal and state DNC registries, known-litigator lists, wireless identification, state calling-hour and call-frequency restrictions, and established business-relationship exemptions. PossibleNOW said CEO Scott Frey will join Salesforce executives in New York to discuss agent-first experiences and governance; the company states DNCSolution is available today and integrates with Salesforce data and automation to help regulated organizations scale agentic AI while maintaining compliance.
Provides real-time DNC compliance for agentic AI across channels and integrates with Salesforce, helping regulated organizations scale AI while managing legal risk — relevant to MarTech/privacy workflows but not an industry-wide platform change.
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Key Takeaways & Evidence Grounding
- PossibleNOW announced DNCSolution for Salesforce’s Headless360.
- PossibleNOW CEO Scott Frey will join Salesforce executives in New York to discuss agent-first experiences and governance.
- DNCSolution exposes compliance as discoverable, invocable MCP services for Agent-to-Agent (A2A) scenarios, enabling real-time compliance checks for AI agents.
- The solution evaluates federal and state Do Not Call registries, known-litigator lists, wireless identification, state calling-hour and call-frequency restrictions, and established business-relationship exemptions.
- DNCSolution is available today and integrates with Salesforce data and automation.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
CallMiner and PossibleNOW Partner to Embed Compliance
CallMiner announced a partnership with PossibleNOW to embed contact-compliance capabilities directly into CallMiner’s CX automation workflows. The integration pairs CallMiner’s conversation-intelligence and automation (including CallMiner OmniAgent) with PossibleNOW’s DNCSolution to determine who can be contacted, when, and how, so automated inbound and outbound interactions comply with regulations such as the TCPA. CallMiner cites research showing 49% of CX and contact center leaders worry AI may raise security or compliance risks. Executives from both firms said the tie-up helps enterprises scale AI-driven automation while preventing violations, reducing over-suppression, and lowering the operational burden of manual compliance checks. The announcement was published via Business Wire on June 24, 2026 and republished on MarTech Series.
Salesforce launches Headless 360 for agent-driven automation
Salesforce announced Headless 360, an API‑first system that makes its software more accessible to autonomous AI agents by exposing data, workflows and business logic without requiring a traditional user interface. Headless 360 layers on top of existing Salesforce products — including Customer 360, Data 360 and Agentforce — enabling agents to call APIs, trigger workflows and move data across systems to execute tasks autonomously. The announcement signals a shift from screen-based interactions toward orchestration and machine-readable, composable interfaces, with implications for developers, marketing and customer‑experience teams. Salesforce notes benefits in adaptability and automation but also flags tradeoffs around predictability, testing, governance and control as agents take on more responsibility.
Salesforce Expands Headless 360 Platform
Salesforce announced a major expansion of its Headless 360 initiative, introducing new Model Context Protocol (MCP) servers, a Data 360 MCP Server exposing nearly 200 Data 360 APIs, Slack integrations, developer tools, over 100 reusable Agent Skills, and headless experiences across its major clouds. The changes aim to make Salesforce business capabilities discoverable and invocable by authorized AI agents while preserving existing identity, permissions, workflows, and governance. The company highlighted customer use cases (Engine’s EVA support agent) and partner integrations with Slack and more than 20 partner applications, positioning Headless 360 as the architectural foundation for an "agentic" enterprise that lets AI agents act securely across enterprise systems.
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