Observed Signal · Apr 25, 2025 · Product Launch · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Neutral
Perplexity to use Comet Browser for personalized ads
Perplexity is expanding from AI assistants into a dedicated browser called Comet, with the aim of collecting data across devices to enable hyper-personalized advertising. The company has announced a Motorola partnership to preinstall its AI Answering Machine on new devices, including three months of Perplexity Pro for buyers and Moto Razr integration for the assistant in folded mode. A Telekom collaboration ties Perplexity’s AI to Magenta AI on an AI Phone. Perplexity’s CEO Aravind Srinivas has signaled the browser could support Discover Feed Ads by building richer user profiles, while stressing that users will be able to opt out of tracking. The Comet browser launch date hasn’t been announced; a May 2025 target was mentioned in a podcast interview. The piece situates this against broader industry discussions about ads in AI experiences and in-browser personalization.
Plans to monetize browser data with hyper-personalized ads and device partnerships indicate potential industry impact.
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Key Takeaways & Evidence Grounding
- Perplexity plans to monetize via a dedicated browser (Comet) by collecting browser-level data for personalized ads.
- Partnership with Motorola includes preinstalling Perplexity AI on new devices and three months of Perplexity Pro for buyers; Moto Razr support for the assistant in folded mode.
- Telekom collaboration positions Perplexity as the AI basis for Telekom's Magenta AI on an AI Phone.
- Perplexity’s CEO discussed potential in-browser monetization, including Discover Feed Ads, with opt-out for tracking.
- No official launch date for the Comet browser; May 2025 was referenced as a potential target in a TBPN podcast.
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Related Market Signals & Shifts
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Perplexity's Comet adds voice-controlled mode
Perplexity’s AI-first browser Comet now includes a Voice Mode that enables complete hands-free navigation, chat, and information retrieval using voice commands. The update is rolled out to all users and is powered by OpenAI’s gpt-realtime-1.5 model, which Perplexity says improves call stability by over 25% and enhances expressive speech understanding. OpenAI reported performance gains for the model, including a +5% intelligence lift on Big Bench Audio, +10.23% transcription accuracy, and +7% instruction-following in internal evaluations. Perplexity notes that its AI Answering Machine remains ad-free, aligning with Claude and differing from ChatGPT in that respect. An iOS version of Comet with the Voice Mode upgrade is expected to arrive soon. The piece places this development in the broader context of AI browser innovations from Google and Microsoft, and other AI-powered browser features.
Perplexity Comet Now Multitasks Across Tabs
Perplexity has upgraded its Comet Assistant to perform tasks in parallel across multiple websites, eliminating the need to constantly switch between tabs. The Comet Browser integration now functions as a standalone AI agent capable of handling concurrent web analyses, linking results contextually from various sources. In internal tests, the new version delivered roughly a 23% speed improvement over the prior release, enabling more complex workflows such as end-to-end travel research where a single command prompts price comparisons across several sites. The update extends the underlying architecture to better understand and interact with live web environments, allowing parallel data extraction and synthesis, rather than sequential lookups. This enhancement positions Perplexity as a more capable browser assistant, reducing manual browsing chores and enabling richer, multi-source task execution in real time.
Netflix Orders New Bridgerton Spinoff About Violet
Netflix has ordered a new Bridgerton spinoff series focusing on the matriarch Violet Bridgerton and her romance with Viscount Edmund Bridgerton. The announcement was made via the official Bridgerton Instagram account. Shonda Rhimes will executive produce, co-write, and showrun alongside Nicholas Nardini. The series does not yet have a title. Existing seasons 1-4 of Bridgerton and the first spinoff 'Queen Charlotte: A Bridgerton Story' are currently streaming on Netflix. Season 5, centered on Francesca Bridgerton and Michaela Stirling, is in production.
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