Observed Signal · Oct 8, 2025 · Product Launch · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Pentaleap Unveils Enhanced DSP Features for Retail Media
Pentaleap Inc., a retail media technology provider, announced major updates to Campaign Manager, its demand-side platform, expanding from an optimization layer to a full retail media solution that covers display, video, sponsored products, RTB demand connectors, and campaign management. The release introduces automated product-level bidding, real-time contextual targeting, and an intuitive UI designed to launch campaigns in minutes and scale to hundreds of SKUs. New formats include HTML5, video, sponsored brand carousel, and display, unlocking premium budgets. Campaign Manager now supports cross-format campaigns with unified performance, budgets, and creatives timed to retail moments, plus bid modifiers and bulk edits for precision. The platform remains open, transparent, and flexible, supporting direct selling and integrations with demand connectors like Skai and Teads, with self-serve and managed options. A leading US online retailer reportedly achieved a 5% CTR from relevancy-driven sponsored brand carousels in mid-2025. Teads’ Craig Hughes commented on delivering full-funnel activation.
Moderate-impact feature release for a DSP in the retail media ecosystem
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Key Takeaways & Evidence Grounding
- Pentaleap announced major updates to Campaign Manager on October 8, 2025.
- Campaign Manager adds automated product-level bidding and real-time contextual targeting.
- New formats include HTML5, video, sponsored brand carousel, and display.
- The release supports cross-format campaigns with unified performance, budgets, and timing to retail moments, plus bid modifiers and bulk edits; it integrates with demand partners like Skai and Teads.
- A leading US online retailer achieved a 5% CTR from relevancy-driven sponsored brand carousels in mid-2025.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Teads Integrates with Koddi Commerce Media Infrastructure
Teads and Koddi have announced a new integration connecting Teads' Ad Manager with Koddi's commerce media infrastructure. This partnership enables advertisers to purchase onsite retail inventory from Koddi networks in the US and Europe, including Sponsored Product Ads and display placements on merchant and commerce platforms. The integration uses the OpenRTB standard to facilitate automated exchange between demand and sell sides, eliminating the need for proprietary integrations between Teads and individual retailers. Networks such as Wolt Ads, Gopuff UK, and Hopper are among those connected. Retailers retain control over inventory, pricing, and quality standards through Koddi's SSP. This move expands Teads' programmatic retail media offerings, allowing advertisers to plan and activate retail media alongside other channels within the Teads Ad Manager.
CTV Advertising Guide 2027 Now Available for Download
VideoWeek has announced the availability of the CTV Advertising Guide Europe 2027, a free resource providing insights into the rapidly evolving CTV advertising market in Europe. The guide includes landscape maps for five European markets, an interview with Lisa Rousseau from Prime Video Advertising, and market data from IAB Europe and EMARKETER. It also features contributions from major industry players such as Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, and WPP Media. Topics covered include supply path optimization, omnichannel marketing, broadcasters' AI initiatives, converged CTV and linear ad sales, measurement, and the definitional debate around CTV. The announcement highlights ongoing M&A reshaping the sector, including ITV's acquisition by Sky, Paramount Skydance's purchase of Warner Bros. Discovery, and RTL's completion of its Sky Deutschland acquisition. The guide aims to help buyers and sellers navigate market challenges and opportunities, with physical copies available to brands, agencies, and publishers.
Skai Launches Agent Connect, Opening Its Omnichannel Marketing Infrastructure to External AI Agents
Skai announced the launch of Agent Connect, a new product that opens its omnichannel marketing infrastructure to external AI agents via MCP. The newsroom also highlights new press releases on Q2 2026 ad spend trends and the company being named Overall AdTech Company of the Year in the 2026 MarTech Breakthrough Awards.
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