Observed Signal · Jul 29, 2026 · Customer Win · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Onescreen Wins Zapa as Self‑Serve CTV Client
Munich-based streaming ad start-up Onescreen has secured its first reference customer: dental brand Zapa. Founded in 2025 by a team with marketing experience from ProSiebenSat.1, Onescreen launched a self‑service Ad Manager in May 2025 that lets advertisers plan, buy and run Connected TV (CTV) campaigns without an agency. Zapa booked and ran a streaming campaign via Onescreen’s platform—targeting relevant households on premium streaming platforms such as Netflix—using its own shopper and marketing data. Onescreen offers dashboard metrics including impressions, completed views and household contacts and positions its Ad Manager as an alternative to traditional TV buying for small and medium-sized enterprises.
A notable early customer win for a 2025-founded self‑serve CTV Ad Manager that illustrates growing adoption of data-driven, self-serve streaming advertising among SMEs—but limited immediate industry impact beyond signaling a trend.
Key Takeaways & Evidence Grounding
- Onescreen was founded in 2025 and is a Munich-based streaming advertising company.
- Onescreen launched a self‑service Ad Manager in May 2025 allowing advertisers to plan, buy and manage streaming campaigns themselves.
- Zapa, a dental brand, is Onescreen's first reference customer and booked a Connected TV campaign without an agency.
- The Zapa campaign ran on premium streaming platforms such as Netflix and targeted households using Zapa's own data.
- Onescreen founders include Johannes Thyssen (former managing director of d-force) and Thiemo Hensmann; the platform provides metrics like impressions, completed plays and household contacts.
Connected Companies & Entities
6 Entities mappedNetflix
Streaming platform with subscription and advertising revenue.
“The ad spot is played on premium streaming platforms like Netflix and targets relevant households....”
MEEDIA
Marketplace for licensing creator-owned images and video content.
“MEEDIA is the publisher reporting on Onescreen's customer win and the streaming advertising market....”
ProSiebenSat.1
German media group spanning broadcast, streaming, advertising and digital subscriptions.
“Behind Onescreen is a founding team with long-standing marketing and sales experience from the ProSiebenSat.1 group....”
onescreen
Self-serve platform for connected TV and streaming advertising.
“The Munich streaming advertising platform Onescreen is celebrating its first reference customer....”
all eyes on screens
TV and cross-screen measurement, planning, and activation software.
“Marin Ćurković, Co‑Founder and CEO of All Eyes on Screens, emphasizes the importance of the DIY approach in media planning in a MEEDIA inter...”
d-force
Broadcaster-backed DSP for omnichannel and addressable TV buying.
“Co-founder Johannes Thyssen was, among other roles, managing director of d-force....”
Ontology Mapping & Concepts
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