Observed Signal · Jul 13, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Omnifusion Hires Sandra Krah‑Schymetzki as CGO
Omnifusion, a young strategy consultancy focused on direct access, community building and digital business models, has appointed Sandra Krah‑Schymetzki as Chief Growth Officer to lead business development, strategic partnerships and go‑to‑market. Omnifusion is a brand under DRM Digital Relation Media GmbH (Cologne) and was operationally reoriented in 2024 around the "Own Your Audience" approach, encouraging brands to invest in first‑party audiences and digital ecosystems. Founders Daniel Lublinsky (CEO) and Christian Roth (CTO) position the company to help brands reduce dependence on retailers, marketplaces and social algorithms; Omnifusion cites client work for Nivea, Haribo, Underberg, Aldi Süd, Rewe, Ikea, Targobank, Allianz and Volkswagen. The article was published on 2026-07-13.
Personnel hire at a niche strategy consultancy reinforces the industry trend of brands investing in first‑party audience strategies and community-driven business models, but it is not industry‑shifting.
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Key Takeaways & Evidence Grounding
- Omnifusion hired Sandra Krah‑Schymetzki as Chief Growth Officer to lead business development, strategic partnerships, go‑to‑market and market development.
- Omnifusion is a brand of DRM Digital Relation Media GmbH based in Cologne and was operationally refocused in 2024 on audience ownership, community building and digital business models.
- Founders and leaders of Omnifusion are Daniel Lublinsky (CEO / Managing Director) and Christian Roth (CTO).
- Omnifusion positions its business model around "Own Your Audience": helping brands build first‑party audience strategies and direct customer relationships to reduce dependence on retailers, marketplaces and social algorithms.
- Clients and partners named include Nivea, Haribo, Underberg, Aldi Süd, Rewe, Ikea, Targobank, Allianz, Volkswagen, agency partners Grey and Deloitte Digital, and creator collaborations such as Giovanni Zarrella.
Connected Companies & Entities
12 Entities mapped“As project clients Omnifusion names prominent brands such as Nivea, Haribo, Underberg, Aldi Süd, Rewe, Ikea, Targobank, Allianz and Volkswag...”
“As project clients Omnifusion names prominent brands such as Nivea, Haribo, Underberg, Aldi Süd, Rewe, Ikea, Targobank, Allianz and Volkswag...”
“As project clients Omnifusion names prominent brands such as Nivea, Haribo, Underberg, Aldi Süd, Rewe, Ikea, Targobank, Allianz and Volkswag...”
“Omnifusion works with agencies and consultancies like Grey and Deloitte Digital....”
“Sandra Krah‑Schymetzki's earlier experience includes agency roles at BBDO....”
“Omnifusion works with agencies and consultancies like Grey and Deloitte Digital....”
“The cookie table lists Google cookies (_ga, _ga_(GA4-ID), __gads, NID) used for analytics and marketing on the site....”
“Sandra Krah‑Schymetzki's earlier experience includes agency roles at Jung von Matt....”
“The cookie table lists LinkedIn cookies (bcookie, li_gc, lidc) in the marketing cookie section....”
“The article appears on MEEDIA, which reports on the media and brand intersection and is published by Johann Oberauer GmbH....”
“Sandra Krah‑Schymetzki previously worked at Verivox and other companies and agencies....”
“Sandra Krah‑Schymetzki previously served as Director Growth, Marketing & PR at the WPP network VML....”
Ontology Mapping & Concepts
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