Observed Signal · Oct 20, 2025 · Hiring · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Oliver Hülse Joins Audienceproject to Boost DACH Growth
Audienceproject, a Danish adtech company focused on cross-media audience measurement, has appointed Oliver Hülse as Managing Director for the DACH region (Germany, Austria and Switzerland) to drive growth. The move aims to deepen the company’s presence in Europe as demand for cross-media insights increases. CEO Thomas Gregers Honoré welcomed Hülse, praising his more than 20 years in adtech and his leadership track record. Hülse’s career spans Tomorrow Internet AG, Interactive Media, Adconion Media Group (now Amobee), Rocket Fuel in the DACH region, and Integral Ad Science (IAS), where he served as managing director in the DACH market. IAS was reportedly approaching an acquisition and delisting by a Canadian private equity firm. After consulting and a stint at Audigent (acquired by Experian), Hülse returns to focus on growth at Audienceproject in the DACH market. Michaela Schmitz, former DACH head, moves to Commercial Director.
Expansion in the DACH region through a leadership appointment at a cross-media measurement platform; notable career moves in AdTech.
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Key Takeaways & Evidence Grounding
- Oliver Hülse appointed Managing Director for DACH at Audienceproject.
- Audienceproject is a Danish adtech company focusing on cross-media audience measurement.
- Hülse has more than 20 years in adtech, with roles at Tomorrow Internet AG, Interactive Media, Adconion/Amobee, Rocket Fuel in the DACH region, Integral Ad Science (IAS), and Audigent.
- IAS was reportedly in the process of acquisition and delisting by a Canadian private equity firm.
- Michaela Schmitz, the former DACH head, becomes Commercial Director.
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