Observed Signal · Sep 14, 2023 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Next-Generation DXPs and cDXPs to Improve Omnichannel Engagement
The article examines the evolution of Digital Experience Platforms (DXPs) and composable DXPs (cDXPs) for omnichannel customer engagement. It highlights market growth from $12 billion in 2022 to $27 billion by 2028, the integration of AI for personalization, and the trade-offs between monolithic and composable architectures. Citing surveys from Uberall, Accenture, and McKinsey, it underscores rising consumer expectations for consistent, personalized experiences across channels. The piece includes insights from industry professionals at Uberall, Stanley Black and Decker, and JourneyEngine, and outlines key features, benefits, and implementation challenges of DXPs, such as integration complexity and the need for data governance.
Provides market analysis and trends on DXP and cDXP, relevant to MarTech but not a breaking event.
Track Uberall Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- The DXP market was valued at $12 billion in 2022 and is expected to reach $27 billion by 2028.
- 90% of consumers expect consistent brand experiences across channels and devices, according to a 2014 BusinessWire survey.
- 49% of consumers will turn to a competitor if their expectations are not met, per an Uberall survey.
- 91% of respondents are more likely to do business with brands that remember and recognize them, according to an Accenture survey.
- 76% of respondents said personalized communications were a key factor in brand consideration, per a McKinsey report.
Connected Companies & Entities
9 Entities mapped“Alyssa Trenkamp, VP of marketing communications at Uberall, a hybrid customer experience platform, told CMSWire that the most successful bus...”
“Adobe Experience Manager, for instance, uses Adobe Sensei, their AI and machine learning platform, to achieve automation and personalization...”
“Traditional DXPs are all-in-one suites that only rely upon one vendor (such as Adobe, Salesforce, SAP, or Oracle)....”
“Traditional DXPs are all-in-one suites that only rely upon one vendor (such as Adobe, Salesforce, SAP, or Oracle)....”
“Traditional DXPs are all-in-one suites that only rely upon one vendor (such as Adobe, Salesforce, SAP, or Oracle)....”
“Solutions such as the Sitecore Experience Platform use machine learning to not just track but predict customer behavior....”
“A survey from Accenture indicated that 91% of respondents are more likely to do business with brands that remember, recognize, and provide r...”
“A McKinsey report on personalization revealed that 76% of respondents said receiving personalized communications was a key factor in their c...”
“Gartner defines a DXP as an integrated set of core technologies that support the composition, management, delivery, and optimization of cont...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
US Government Excludes Microsoft from Visa Program
The US government has barred Microsoft from participating in the permanent residency process for foreign workers with H-1B visas, accusing the company of abusing the program. Vice President JD Vance stated that Microsoft laid off 6,000 American employees last year while benefiting from 6,300 H-1B visa holders. The Department of Labor, led by Keith Sonderling, will not accept new permanent residency applications from Microsoft, as well as several consulting firms and Adobe. This action comes weeks before the midterm elections and reflects the Trump administration's broader criticism of the H-1B program, which it claims disadvantages American workers. Microsoft has not yet responded. The move could impact the tech industry's ability to retain skilled foreign talent.
US suspends Microsoft, Adobe from green card labor program
The U.S. Department of Labor announced the suspension of Microsoft and Adobe from its Permanent Labor Certification program, along with Cognizant, Infosys, Capgemini, Tata, Wipro, and HCL. Secretary Keith Sonderling cited active federal investigations for Microsoft and Adobe, and criticized the companies for allegedly taking jobs from American workers. Vice President JD Vance specifically accused Microsoft of replacing laid-off workers with H-1B visa holders. Microsoft responded by defending its hiring practices, stating that the majority of its U.S. employees are Americans and that most H-1B petitions are for existing employees. The announcement was made during a White House summit on H-1B fraud, coinciding with President Trump honoring several tech CEOs with the National Medal of Science.
Adweek's Agents of Change: Leaders Reshaping Industry
This Adweek feature profiles the 2026 Agents of Change, a group of leaders in marketing, media, advertising, and tech recognized for combining commercial success with a commitment to a more responsible and forward-thinking industry. The honorees include executives from agencies, media companies, and brands, such as Rachel Apirian of The Female Quotient, Jared Belsky of Acadia Agency, Paris Hilton of 11:11 Media, and Ben Skinazi of Equativ. They are praised for initiatives in diversity, equity, inclusion, accessibility, ethical AI, sustainability, and transparency. The article highlights specific achievements, such as Acadia returning rebates to clients, Equativ scaling GreenPMPs, and various mentorship programs. The feature is presented in partnership with Empower, a platform by Propeller Group and WACL.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.