Observed Signal · Sep 8, 2026 · Market Signal · Source: Viant · Impact: 3/5
Viant Named Finalist for Best Buy-Side Programmatic Platform at 2026 Digiday Technology Awards; Welcomes Steve Kurtz as VP of Sales
Viant was selected as a finalist in the Best Buy-Side Programmatic Platform at the 2026 Digiday Technology Awards. Additionally, Viant welcomes Steve Kurtz as Vice President, Sales, joining from The Trade Desk.
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Viant Co-Founders Discuss AI-Driven Media Buying; Company Named Digiday Technology Awards Finalist; New VP of Sales Appointed
Viant co-founders Tim and Chris Vanderhook argue that AI-driven media buying must optimize for human attention. Viant was selected as a finalist in the Best Buy-Side Programmatic Platform at the 2026 Digiday Technology Awards. Viant welcomes Steve Kurtz as Vice President, Sales, joining from The Trade Desk.
People On The Move: Steve Kurtz
Viant proudly welcomes Steve Kurtz as Vice President, Sales. Kurtz joins from The Trade Desk, where he led retail partnerships and secured new direct advertiser relationships.
State of Streaming Adds Viant Technology Profile
Viant Technology is an independent, people-based advertising platform and demand-side platform (DSP) headquartered in Irvine, California. Founded in 1999, the company operates the Adelphic DSP and focuses on programmatic Connected TV (CTV) and household-level targeting. Viant was delisted from NASDAQ and went private in 2024. The company positions itself around identity-driven, household-level ad targeting within CTV environments and describes its product footprint as programmatic, CTV, and identity solutions.
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