WordPress VIP

61% Can't Name Brands Using AI Well

A WordPress VIP survey of more than 2,000 enterprise decision-makers and consumers for the "Future of the Web 2026" report found widespread consumer ambivalence toward brands' use of AI. Key findings: 61% of respondents can't name a brand they think uses AI well in messaging, 16% say no brand is doing it well, 60% say AI in brand messaging is a turnoff, and consumers experience 'bot fatigue' after about 40 minutes. The article highlights WordPress VIP positioning as an AI-ready enterprise content platform (with customers such as Salesforce, Capgemini, Meta and Pew Research Center) and promotes a DMWF session — "The AI Trust Gap" — featuring Jodi Cerretani (CMO, WordPress VIP) and Jess Awtry (VP, Pew Research Center).

AI Reality Check: Feeds Flooded, Agents Costly, Buyers Cooling

A Kapwing analysis found that nearly 60% of videos surfaced to newly created TikTok accounts are AI-generated “AI‑slop,” based on a hand-check of 10,742 videos drawn from the first 500 For You recommendations on test accounts and the platform’s 20 most popular categories/hashtags. Kapwing reported particularly high AI prevalence in kids-related tags (e.g., #cartoonkids; #cartoons and #babysong ~83%), while categories such as science & learning (35%), health (33.8%) and history (33.5%) also show elevated AI content. By contrast, the same methodology on YouTube showed ~21% AI videos. Kapwing warns that mass-produced, unchecked AI clips risk quality, authenticity and child safety on TikTok.

Cosmic Avoids 'AI CMS' Label Despite Built-In AI

A dev.to post from Cosmic explains why the company avoids branding itself as an "AI CMS" even though AI agents are built into the product. The article cites a WordPress VIP survey (shared on Hacker News) reporting that 60% of US consumers say seeing "AI" in brand messaging reduces trust, 61% cannot name a brand that uses AI well, and 74% say the internet feels less human than a decade ago. Cosmic's approach is to "ship AI" but not lead with the label: describe concrete agent behaviors (scheduled content agents, Slack team agents), enforce scoped permissions and audit logs, and connect content to whichever model is best via @cosmicjs/sdk. The post lays out product principles—describe behavior, make actions auditable, keep model details out of the brand promise, and prioritize shipping developer-facing capabilities over marketing labels.