Awesome Motive
Bootstrapped WordPress software group with subscription plugins and media distribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AWESOME MOTIVE INC
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 5127 NW 24TH DR, GAINESVILLE, FL 32605, US
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- awesomemotive.com
What Awesome Motive does
Awesome Motive operates a portfolio model centred on WordPress software. It develops and acquires plugins and adjacent tools, then monetises them through recurring subscriptions, upgrades, and multi-tier licensing. The company reinforces this with an owned media asset that acquires organic traffic, educates users, recommends tools, and supports customer acquisition across the portfolio. Value is created by packaging practical website-growth, analytics, SEO, conversion, and operational tools for non-technical to semi-technical business users inside the WordPress ecosystem.
Category differentiation
Awesome Motive is not a single WordPress plugin or a pure media publisher; it is the parent company behind a portfolio of WordPress software products and media assets. It should also not be confused with a venture-backed holding company, as the input explicitly states it is bootstrapped.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Awesome Motive is a privately held, bootstrapped software company based in the United States that builds and acquires WordPress-focused products. Its portfolio includes lead capture, analytics, forms, landing pages, SEO, browser notifications, training content, backups, donations, affiliate management and related site operations tools. The company also operates WPBeginner, a large educational publisher property that helps attract WordPress users and directs demand into its software ecosystem. Its business model is primarily B2B software sold to website owners, marketers, agencies, e-commerce operators and non-profit organisations via recurring subscriptions, with some freemium entry points. Revenue is supplemented by media and affiliate monetisation through WPBeginner and by cross-selling across its owned products. The company creates value through a combination of product-led distribution, WordPress ecosystem expertise, and acquisition-led expansion.
Company news briefing
Briefing updated:
Awesome Motive has expanded its WordPress ecosystem by launching native performance tracking within WPForms and a Google Photos integration for automated gallery management. Furthermore, the introduction of a multi-currency addon for WooCommerce product feeds enhances international e-commerce capabilities. These updates focus on optimising user data insights and cross-platform interoperability, strengthening the company’s technical suite for lead generation and online sales.
Business model & monetisation
Awesome Motive primarily monetises through annual and tiered software subscriptions across its WordPress product portfolio, often using freemium entry points that convert users to paid plans for advanced features, integrations, automation, analytics, and multi-site usage. Additional revenue comes from affiliate partnerships, advertising, and internal product promotion via WPBeginner. Acquisition-led portfolio expansion and cross-selling between plugins are core commercial mechanisms.
- Plugin and software subscriptions
- Software Subscription
- Freemium-to-paid upgrades
- Software Subscription
- Affiliate revenue from publisher property
- Percentage Take-Rate
- Advertising and sponsored monetisation on owned media
- Ad-Supported
- Cross-sell and bundled portfolio sales
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Thryv
SMB software platform combining CRM, marketing, scheduling and payments.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Growth Manager(Mid-Level) | Growth | Remote |
Explore company relationships
Questions about Awesome Motive
What is Awesome Motive?
Awesome Motive is a bootstrapped software company that owns and operates a portfolio of WordPress plugins, SaaS tools, and media properties.
Who uses Awesome Motive?
Its products are mainly used by website owners, marketers, agencies, e-commerce operators, and non-profit organisations working within WordPress.
How does Awesome Motive make money?
It makes money chiefly from recurring software subscriptions and upgrades, with additional revenue from affiliate and advertising monetisation through its publisher assets.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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