E-Commerce On-Site Merchandising Automation · MarTech Vendor
Poptin
SaaS platform for website popups, forms, and email automation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Poptin Ltd.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Beckwith Barn Warren Estate, Lordship Road, Writtle, Essex, England, CM1 3WT
- Company size
- 10–49
- Market cluster / sector
- E-Commerce On-Site Merchandising Automation
- Market role
- MarTech Vendor
- Official website
- poptin.com
What Poptin does
Poptin operates a product-led B2B SaaS model. It offers conversion optimisation and lead capture tools through a cloud platform that businesses install on their websites, then monetises usage via tiered subscriptions. Value is created by helping customers increase lead capture and conversion rates through popups, embedded forms, behavioural targeting, A/B testing, and automated follow-up emails, while integrations with CRM and email systems reduce workflow friction.
Category differentiation
Poptin is a B2B conversion optimisation SaaS platform for website lead capture and follow-up automation, not a consumer app or an advertising media platform. It is closer to popup, form, and lightweight automation software than to a full enterprise CRM suite.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Poptin is a private SaaS company that provides website conversion and lead capture software for businesses. Its core product suite combines on-site popups, embedded forms, and simple email autoresponder functionality, allowing marketers and website owners to capture leads, test conversion flows, and automate follow-up communications without heavy technical implementation. The company makes money through a freemium subscription model, with paid plans scaling by traffic volume, feature access, and agency-oriented account management. Its customers are primarily digital marketers, e-commerce businesses, website owners, agencies, and small to mid-sized companies that want conversion optimisation tools and lightweight marketing automation without buying a full enterprise marketing stack.
Company news briefing
Briefing updated:
Poptin has recently focused on conversion rate optimisation and integrated customer engagement strategies. The company has published frameworks for utilising exit-intent popups to increase site conversions and released guidance on structuring email marketing within the customer journey. These initiatives highlight Poptin's emphasis on providing actionable methodologies for businesses to realise higher user retention and revenue.
Business model & monetisation
Poptin uses a freemium SaaS subscription model. It offers a free tier with limited usage and paid plans including Basic, Pro, and Agency tiers. Pricing scales mainly by monthly visitor volume, feature depth, targeting sophistication, and account management needs. The primary commercial mechanism is recurring subscription revenue rather than services or media spend.
- Recurring software subscriptions
- Tiered SaaS plans based on traffic and feature access
- Agency plans
- Higher-priced SaaS subscriptions with multi-account management
- Freemium acquisition
- Free tier converting users into paid plans
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Ecommerce SaaS for onsite popups, personalisation, and conversion testing.
Ecommerce marketing platform for email, SMS and on-site conversion.
Onsite conversion software for ecommerce marketers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
What’s New in Poptin: September 2026 Product Updates
Recorded impact score: 2/5
Explore September’s Poptin updates: API v1.0, AI traffic targeting, new Wix features, editor zoom, improved contact exports, and more.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Premio: Senior Product Manager(Senior) | Product Management | Remote |
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Questions about Poptin
What is Poptin?
Poptin is a B2B SaaS platform for creating website popups, embedded forms, and automated follow-up emails to improve lead capture and conversions.
Who uses Poptin?
It is used by digital marketers, e-commerce businesses, agencies, website owners, and SMB teams that want no-code conversion optimisation tools.
How does Poptin make money?
It makes money through a freemium subscription model with paid plans that scale by visitor volume, feature access, and agency capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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