Observed Signal · Sep 2, 2026 · Market Signal · Source: Viant · Impact: 5/5
People On The Move: Steve Kurtz
Viant proudly welcomes Steve Kurtz as Vice President, Sales. Kurtz joins from The Trade Desk, where he led retail partnerships and secured new direct advertiser relationships.
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Recent verified developments and strategic activity across this market segment.
Viant Named Finalist for Best Buy-Side Programmatic Platform at 2026 Digiday Technology Awards; Welcomes Steve Kurtz as VP of Sales
Viant was selected as a finalist in the Best Buy-Side Programmatic Platform at the 2026 Digiday Technology Awards. Additionally, Viant welcomes Steve Kurtz as Vice President, Sales, joining from The Trade Desk.
Viant Co-Founders Discuss AI-Driven Media Buying; Company Named Digiday Technology Awards Finalist; New VP of Sales Appointed
Viant co-founders Tim and Chris Vanderhook argue that AI-driven media buying must optimize for human attention. Viant was selected as a finalist in the Best Buy-Side Programmatic Platform at the 2026 Digiday Technology Awards. Viant welcomes Steve Kurtz as Vice President, Sales, joining from The Trade Desk.
The Trade Desk Hires Vinny Rinaldi as VP, Client Strategy
The Trade Desk announced the appointment of Vinny Rinaldi as Vice President of Client Strategy & Growth. Rinaldi will report to COO Vivek Kundra and will work with brands and agencies to drive growth through data-driven advertising across channels including connected TV, retail media and digital audio. He joins from The Hershey Company, where he was Vice President of Consumer Connections, and previously held roles at Amazon, Google, GroupM and Dentsu. Rinaldi starts on July 27, 2026. The hire follows other recent senior appointments at The Trade Desk as the company strengthens its leadership team for future growth amid increased AI-driven advertising activity.
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