Observed Signal · Sep 8, 2026 · Hiring · Source: Adweek · Impact: 2/5 · Sentiment: Positive
Leadership Market: My Code Names New CRO, CFO and COO as It Expands into Video
My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.
Leadership changes at a multicultural media firm signal strategic shift towards data and video, relevant to AdTech and media industry.
Key Takeaways & Evidence Grounding
- My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
- Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
- Miao previously served as CFO of Converge and was named Marketing Industry CFO of the Year by Influential Business Woman Awards.
- LiCalzi was promoted internally from SVP of Product Marketing and Client Solutions at My Code.
- The appointments were announced on September 8, 2026, and support My Code's expansion into video and data products.
Connected Companies & Entities
8 Entities mappedExperian
Credit, identity and marketing data platform for businesses and consumers.
“The company has also launched an audience graph with Experian, called My Audience +...”
Paramount
Media owner spanning streaming, TV networks and film studios.
The Arena Group
Digital publisher monetising audiences through ads, sponsorships and commerce.
My Code
Multicultural media sales and marketing platform for brands and publishers.
“The multicultural media and marketing firm My Code has named three new members to its executive leadership team, according to chief executiv...”
Converge
Agency-focused DSP for programmatic planning, buying and optimisation.
“Miao, who started in late August, has more than 17 years of marketing experience and was most recently chief financial officer at Converge, ...”
Canela Media
US Hispanic-focused AVOD platform with advertising and audience data.
“He joins My Code from Canela Media, where he served as executive vice president of sales....”
The Guardian
Digital news publisher with advertising, subscriptions and content licensing.
ESPN
Sports media network spanning publishing, streaming, broadcast and fantasy games.
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