My Code

The company operates a hybrid media, data and creative services model focused on multicultural audiences. It creates value by aggregating and operating digital and CTV media inventory (including acquired publishers), building culturally segmented audience products (e.g. for Hispanic, Black, AANHPI and multicultural women), and running a proprietary data and research platform that tracks cultural signals and audience behaviour. These assets are packaged into media and creative solutions for brands and agencies, supported by measurement benchmarks and syndicated research.

Revenue is generated from brand and agency advertising spend across its media inventory and partner network, fees for creative development and production via its in‑house studio and creator offerings, and sales of data and insights outputs such as reports and custom research. Ownership stakes in content properties and partnership networks also support content distribution and monetisation, reinforcing the attractiveness and scale of its media offering for advertisers.

My Code is a US-based multicultural media and marketing company that combines owned-and-operated digital and CTV inventory, a publisher/creator network, and a proprietary data and research platform to help brands reach Hispanic, Black, AANHPI and other diverse audiences. It operates media properties (including acquired Spanish-language news and lifestyle assets and a stake in Remezcla), an in‑house creative studio, and culturally segmented offerings for specific demographic groups.

The company generates revenue primarily from advertisers and agencies through digital and CTV media buys, high‑impact ad products, creator and branded content campaigns, creative and production services, and syndicated or bespoke research based on its Intelligence Center. Its customers are brand marketers, media agencies, political campaigns and publishing/creator partners seeking culturally nuanced reach and insights into multicultural audiences in the United States.