My Code
Multicultural media sales and marketing platform for brands and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- My Code Media, Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 401 Wilshire Blvd., Suite 920, Santa Monica, CA 90401
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- mycodemedia.com
What My Code does
My Code operates a hybrid media platform and managed-services model. On the demand side, it sells multicultural audience access to brands and agencies across owned and partner publisher inventory using direct deals and programmatic transactions. On the supply side, it helps publishers monetise inventory through direct sales, programmatic demand, header bidding support, and yield management. It also layers research, cultural intelligence, and creative production onto campaigns to increase relevance and pricing power.
Category differentiation
This company is not a software coding platform or developer tool. It is a multicultural media, publisher monetisation, and marketing services business focused on advertisers, agencies, and publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
My Code is a privately held US multicultural media and marketing company serving advertisers, agencies, publishers, and media owners. Its core business combines media sales, publisher monetisation, programmatic campaign execution, market research, and creative services centred on multicultural audiences. The company monetises access to owned and partner inventory, provides campaign planning and execution for brands, and supports publishers with sales representation and yield optimisation. The business has expanded through acquisitions, including Impremedia and Veranda Entertainment, adding Hispanic publishing assets and connected TV distribution. Its commercial model blends media margin, revenue share, and service fees, with proprietary audience research and custom ad formats used to differentiate its offer to brands seeking culturally relevant reach.
Company news briefing
Briefing updated:
Under CEO Amani Duncan, multicultural media firm My Code has completed its executive leadership team with the appointments of Luis Romero as Chief Revenue Officer, Ying Miao as Chief Financial Officer, and Dave LiCalzi as Chief Operating Officer. Alongside formalising its positioning as the largest U.S. multicultural media company and maintaining its recognition as a Digiday 2026 Media Top Workplace, the firm is expanding into video streaming with the launch of Remezcla Más and developing an audience intelligence centre. These strategic developments are complemented by ongoing commercial activations, including the 'Neighborhue' campaign with vitaminwater.
Business model & monetisation
My Code monetises mainly through managed-service media sales and campaign execution. It generates revenue from direct IO-based media buys, programmatic deals such as PMPs and programmatic guaranteed, publisher monetisation arrangements that likely include revenue share or take-rate economics, and campaign-based or retainer-style fees for strategy, research, and creative production. Proprietary ad formats and audience insight assets likely support premium pricing and differentiated media packages.
- Advertiser campaign sales across owned and partner inventory
- Media margin on direct IO and programmatic deals
- Publisher monetisation services
- Revenue share or take-rate on monetised inventory
- Market research and cultural intelligence
- Service fee or project-based pricing
- Creative production and branded content services
- Project fees and campaign production charges
- Custom ad formats and premium packages
- Premium media pricing uplift
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
My Code Names New CRO, CFO and COO as It Expands into Video
Leadership · Recorded impact score: 2/5
My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.
- My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
- Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
My Code and vitaminwater Launch Neighborhue
Recorded impact score: 3/5
Still in Color, Celebrating the Muralists Shaping Community and Identity Ac...
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Questions about My Code
What is My Code?
My Code is a US multicultural media and marketing company that connects brands with diverse audiences through media sales, publisher monetisation, research, and creative services.
Who uses My Code?
Its paying customers are primarily brand advertisers, media agencies, marketing teams, and digital publishers seeking multicultural reach or monetisation support.
How does My Code make money?
It earns revenue from media sales margins, programmatic and publisher monetisation take-rates, and fees for research, strategy, and creative services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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