My Code

My Code operates a hybrid media platform and managed-services model. On the demand side, it sells multicultural audience access to brands and agencies across owned and partner publisher inventory using direct deals and programmatic transactions. On the supply side, it helps publishers monetise inventory through direct sales, programmatic demand, header bidding support, and yield management. It also layers research, cultural intelligence, and creative production onto campaigns to increase relevance and pricing power.

My Code is a privately held US multicultural media and marketing company serving advertisers, agencies, publishers, and media owners. Its core business combines media sales, publisher monetisation, programmatic campaign execution, market research, and creative services centred on multicultural audiences. The company monetises access to owned and partner inventory, provides campaign planning and execution for brands, and supports publishers with sales representation and yield optimisation.

The business has expanded through acquisitions, including Impremedia and Veranda Entertainment, adding Hispanic publishing assets and connected TV distribution. Its commercial model appears to blend media margin, revenue share, and service fees, with proprietary audience research and custom ad formats used to differentiate its offer to brands seeking culturally relevant reach.