Canela Media
US Hispanic-focused AVOD platform with advertising and audience data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Canela Media, Inc.
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- United States
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- canelamedia.com
What Canela Media does
The company runs a dual-sided media model. On the consumer side, it offers free Spanish-language streaming content to build audience scale and engagement. On the commercial side, it monetises that audience through ad sales across owned and partner OTT inventory, then extends value through higher-margin products such as audience segmentation, identity-based targeting, branded content production and engagement-led ad solutions. This creates a media-and-data stack where content attracts viewers, viewers generate deterministic signals, and those signals improve advertising effectiveness for paying business customers.
Category differentiation
Canela Media is not just a consumer streaming app; it is also an advertising, audience data and creative monetisation business. It should be distinguished from general-market AVOD platforms by its explicit focus on US Hispanic audiences and related advertiser solutions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Canela Media is a private US media company that operates a free, ad-supported Spanish-language streaming platform and a related advertising business focused on US Hispanic audiences. Its core consumer product, Canela.TV, combines on-demand video and FAST channels across connected TV, mobile and web, while its commercial offering sells access to this inventory to brands and agencies through direct sales, programmatic buying and branded content integrations. Beyond media inventory, the company has built adjacent monetisation products including audience data and identity solutions for OTT targeting, creative production services and an in-app rewards programme. In practice, Canela Media makes money by monetising attention from its consumer audience and packaging that reach, data and creative capability for advertisers seeking culturally relevant access to Latino and multicultural audiences in the United States.
Company news briefing
Briefing updated:
Canela Media has expanded its digital portfolio by launching Zully, an AI-driven vertical video application focused on bilingual microdramas. Concurrently, the company entered a strategic partnership with KERV.ai to integrate interactive, shoppable video technology across its ecosystem, marking KERV.ai’s first collaboration with a Spanish-language media provider. These initiatives aim to optimise audience engagement and monetisation through commerce-driven advertising experiences, leveraging high streaming adoption rates within the Hispanic market.
Business model & monetisation
Canela Media primarily monetises through advertising on its free AVOD and FAST streaming platform, selling video inventory through direct media sales and programmatic channels, typically on CPM-style commercial terms. It supplements this with branded content and sponsorship revenue, creative production fees via Canela Studios, and data monetisation through audience and identity products that can be licensed, activated or bundled into campaigns. Club Canela adds engagement-led advertising value by linking user actions and rewards to sponsored activations.
- AVOD and FAST advertising sales
- Ad-supported inventory sales to brands and agencies
- Programmatic OTT inventory monetisation
- Programmatic media sales on owned and partner supply
- Audience and identity activation
- Data licensing or campaign-linked activation fees
- Creative and branded content services
- Project fees and campaign production services
- Engagement-led sponsored activations
- Brand-funded loyalty and rewarded interaction programmes
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
My Code Names New CRO, CFO and COO as It Expands into Video
Leadership · Recorded impact score: 2/5
My Code, a multicultural media and marketing firm targeting growth audiences, has completed its executive leadership team under CEO Amani Duncan with three new appointments. Luis Romero joins as Chief Revenue Officer, bringing over 20 years of experience from Canela Media and The Guardian. Ying Miao is appointed Chief Financial Officer, previously serving as CFO of Converge and recognized as Marketing Industry CFO of the Year. Dave LiCalzi is promoted internally to Chief Operating Officer, having held senior roles at The Arena Group, Paramount, and ESPN. These moves support My Code's expansion into video with Remezcla Más, a bilingual streaming service, and the development of an 'intelligence center' offering audience data products. The repositioning, under private equity owner Ariel Alternatives, also includes partnerships with Hershey and Experian.
- My Code announced three C-suite appointments: Luis Romero as CRO, Ying Miao as CFO, and Dave LiCalzi as COO.
- Romero previously served as EVP of Sales at Canela Media and SVP of Sales at The Guardian.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Director of Sales (West)(Director) | Sales & Business Development | US | |
| Enterprise Account Manager(Mid-Level) | Sales & Business Development | US |
Explore company relationships
Questions about Canela Media
What is Canela Media?
Canela Media is a US media company operating a free Spanish-language streaming platform plus advertising, audience data, identity and creative solutions for brands.
Who uses Canela Media?
Consumers use Canela.TV for free entertainment, while advertisers, agencies and programmatic buyers use its media, data and creative products to reach US Hispanic audiences.
How does Canela Media make money?
It makes money mainly from ad sales on its AVOD and FAST inventory, with additional revenue from audience data products, identity activation and creative production services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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