The Guardian

UK Foreign Secretary Warns of 'AI Hiroshima' Risk

British Foreign Secretary Yvette Cooper warned that the rapid, unpredictable development of artificial intelligence poses an acute danger to humanity and called for urgent international rules to limit AI's destructive potential. In a guest essay for Chatham House, reported by dpa and cited in UK media, Cooper compared the need for AI regulation to the post‑Hiroshima arms-control moment and said powerful states such as the US and China bear special responsibility. She predicted AI will become a dominant foreign‑policy issue within two years and noted non‑state actors and malign governments are already using advanced AI tools for hybrid threats, terrorism, crime and information manipulation.

States Target 'Surveillance Pricing' for Subscriptions

U.S. lawmakers and regulators are moving to curb so‑called “surveillance pricing,” the practice of using personal data to set individualized subscription prices. A June 11 class action accuses The Washington Post of collecting reader data to offer renewal prices between $60 and $170 without disclosure. New York’s legislature passed the One Fair Price Act on June 4 — which, if signed by Governor Kathy Hochul, would broadly prohibit using personally identifiable data (first- or third-party) to set prices and require disclosures for frequent dynamic pricing — joining Maryland and Connecticut, which passed similar laws earlier in the year. The FTC has been targeting surveillance/algorithmic pricing since 2024. Industry lawyers, publishers and trade groups disagree on the impact and scope; the bill allows uniform bona fide discounts and category-based promotions but threatens civil penalties for violations.

Platforms Abandon SKAdNetwork, Creators Left Confused

This AdExchanger opinion roundup argues that major platform shifts — notably Apple’s handling of SKAdNetwork and Google’s Privacy Sandbox changes — have imposed significant engineering and product costs on publishers, advertisers and ad tech vendors while delivering little reciprocal support. Eric Seufert criticized Apple’s abandonment of SKAdNetwork on a recent podcast, saying the industry was coerced into adopting it. The piece also reports growing pains in the creator economy after Cannes Lions, where many creators felt poorly supported for brand deals, and cites research from Forrester and WPP-owned Gain Theory showing marketers remain uncertain about measuring creative effectiveness. The article notes demand shifts in sports advertising (World Cup affecting ITV scheduling), Omnicom leadership comments post‑merger, and program changes at MS NOW, while framing contextual analysis and AI as emerging but uneven solutions for creative measurement.