Observed Signal · Mar 24, 2026 · Company Profile · Source: State of Streaming · Impact: 2/5 · Sentiment: Neutral
MX Player: Amazon-Owned Free Ad-Supported Streaming App
State of Streaming publishes a company profile for MX Player, an Indian streaming app founded in 2018 and headquartered in Mumbai. The profile lists MX Player as part of Amazon's streaming portfolio (noting it is now part of Amazon MiniTV) and describes it as an international free ad-supported service offering movies, series and music videos. The page includes links to related State of Streaming coverage and other platform assets within Amazon's corporate family (Amazon Ads, Amazon DSP, Prime Video, Freevee, IMDb TV, MGM+, Twitch). The site also references a State of Streaming article covering an MX Player product launch (Fatafat) dated 2026-03-24.
Company profile of a regional AVOD streaming app owned by Amazon; relevant to CTV/OTT publishers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- MX Player is an Indian streaming platform founded in 2018.
- Parent company: Amazon.com, Inc.
- Headquarters: Mumbai, India.
- Described as part of Amazon MiniTV and as an international free ad-supported service offering movies, series, and music videos.
- State of Streaming lists coverage: 'Amazon MX Player Launches Fatafat' dated 2026-03-24.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amazon miniTV Profile: Free Ad-Supported App
Amazon miniTV is a free, ad-supported streaming service operated by Amazon and accessible within the Amazon shopping app in select markets. The service is positioned as a FAST/AVOD-style offering under the Amazon corporate family. The State of Streaming directory entry lists Amazon.com, Inc. as the parent company, notes the service was founded in 2021 and is headquartered in Seattle, WA, and links to the miniTV website. The page also references related Amazon streaming and advertising properties (Amazon Ads Data & Measurement, Amazon DSP, Prime Video, Freevee, IMDb TV, MGM+, MX Player, and Twitch). The directory states there is no editorial coverage yet for Amazon miniTV on State of Streaming.
Amazon Prime Video Profile: Ad-Supported Streaming at Scale
This State of Streaming publisher page profiles Amazon Prime Video as a video streaming app owned by Amazon.com, Inc., positioning it as a full‑funnel, screen‑to‑cart advertising destination that connects premium streaming with retail conversion. The page lists DSP integrations (display-video-360, Amazon DSP, basis), Amazon corporate family properties (Amazon Ads Data & Measurement, Amazon DSP, Freevee, IMDb TV, MGM+, Twitch, etc.), notable milestones (ads reaching 115M+ monthly U.S. viewers in 2025; global launch in 2016), and recent Amazon news items through April 2026. It also references product and monetization updates such as Prime Video’s ad-free tier rebranded as Prime Video Ultra (Mar 13, 2026) and sports and content milestones used to build advertiser reach. The page serves as a publisher reference for advertisers and industry readers on Prime Video’s ad integrations, reach, and related Amazon properties.
State of Streaming Adds MGM+ Profile
MGM+ is a premium streaming service (formerly Epix) owned by Amazon.com, Inc., headquartered in New York, NY and founded in 2009. The platform offers original series, classic MGM films and curated collections and operates as a subscription-based streaming app. The State of Streaming directory entry lists MGM+ within Amazon's corporate family alongside other Amazon streaming and advertising properties (Amazon Ads Data & Measurement, Amazon DSP, Amazon Prime Video, Freevee, IMDb TV, Amazon miniTV, MX Player, Twitch). The profile includes the service website (mgmplus.com) and notes there is no editorial coverage yet on State of Streaming for MGM+.
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