Observed Signal · Apr 24, 2026 · Platform Profile · Source: State of Streaming · Impact: 3/5 · Sentiment: Positive
Amazon Prime Video Profile: Ad-Supported Streaming at Scale
This State of Streaming publisher page profiles Amazon Prime Video as a video streaming app owned by Amazon.com, Inc., positioning it as a full‑funnel, screen‑to‑cart advertising destination that connects premium streaming with retail conversion. The page lists DSP integrations (display-video-360, Amazon DSP, basis), Amazon corporate family properties (Amazon Ads Data & Measurement, Amazon DSP, Freevee, IMDb TV, MGM+, Twitch, etc.), notable milestones (ads reaching 115M+ monthly U.S. viewers in 2025; global launch in 2016), and recent Amazon news items through April 2026. It also references product and monetization updates such as Prime Video’s ad-free tier rebranded as Prime Video Ultra (Mar 13, 2026) and sports and content milestones used to build advertiser reach. The page serves as a publisher reference for advertisers and industry readers on Prime Video’s ad integrations, reach, and related Amazon properties.
Prime Video is a major streaming ad channel with large reach (115M+ U.S. monthly viewers in 2025), DSP integrations, and close ties to Amazon's retail/ads ecosystem — important for advertisers planning CTV/retail‑integrated campaigns.
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Key Takeaways & Evidence Grounding
- Prime Video is a streaming app and part of Amazon.com, Inc.
- DSP integrations listed: display-video-360, amazon-dsp, basis.
- Milestone: 2025 — Ads launched to 115M+ monthly U.S. viewers on Prime Video.
- Prime Video launched globally in 2016 across 200+ countries.
- Prime Video’s ad-free subscription was renamed Prime Video Ultra (Mar 13, 2026).
Connected Companies & Entities
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Amazon Ads: Amazon's Retail Media & Streaming Ad Platform
Amazon Ads is Amazon.com, Inc.’s full-funnel advertising platform that combines first-party shopping signals with streaming inventory across Prime Video, Twitch, Freevee and Fire TV. The State of Streaming publisher page lists Amazon Ads’ corporate family (including Amazon DSP, Amazon miniTV, Prime Video, Freevee, IMDb TV, MGM+, MX Player and Twitch), provides a website link (advertising.amazon.com) and notes there is no coverage yet for Amazon Ads on the site. The entry positions Amazon Ads as a retail-media, self‑serve ad platform integrating commerce data with streaming inventory.
Amazon Prime Video Ads Thrive: New Features Ahead!
ADZINE interviewed Nils Gräf about Prime Video with ads after its first year. In the EU5 region (Germany, UK, France, Italy, Spain), 80% of Amazon Ads customers who booked Prime Video ad inventory in the first six months subsequently booked additional Prime Video campaigns in the following six months. Prime members can choose between an ad-supported tier and an ad-free option for €2.99 per month, with the majority remaining on the ad-supported plan. Gräf notes Prime Video ads are most effective as part of a full-funnel strategy, citing HP and Unilever/Magnum as successful examples. For 2025, Amazon announced interactive formats: Interactive Video Ads and Interactive Shoppable Carousels, plus Pause Ads that use QR codes or a learn-more overlay; Shoppable Carousels are limited to brands with products in the Amazon Store. Additional developments include enhanced targeting across streaming, shopping, and browsing signals, Reach Planner integration with AGF data, and expansion of the Amazon Marketing Cloud with High Value Audiences and Optimal-Frequency analyses. Also highlighted were AI-driven tools like a cloud SQL generator and a Video Generator, with content focus on premium TV, films, and live sports.
Monster Jam Primetime Series Debuts Oct 1 on FAST Platforms
Monster Jam announced that its weekly streaming series, Monster Jam Primetime, will debut on October 1, 2026, at 8 p.m. ET on the Monster Jam Channel. Two new episodes will premiere every Thursday across nine free ad-supported streaming television (FAST) platforms, including Amazon Prime Video, The Roku Channel, VIZIO WatchFree+, Pluto TV, LG Channels, Plex, Local Now, Rakuten TV, and Xumo Play. Episodes will also be available on the Monster Jam YouTube channel. The series features highlights from the 2026 season, including Racing, Skills competitions, and Freestyle, with analysis and behind-the-scenes content.
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